If you’re a graphic designer, you’ve got two scarce resources: time and attention. Print-on-demand (POD) lets you turn finished artwork into sellable products such as shirts, posters, phone cases, and art prints, without buying inventory or packing boxes.
In this guide, you’ll get a clear, no-fluff comparison of the top POD companies, who each one is best for, pricing snapshots, and a framework to choose the right platform. We’ll also cover where to sell and practical ways designers make money with POD.
Print-on-demand (POD) means a product is made only after someone orders it. You upload your art, choose products, and set prices. The provider prints, packs, and ships, often under your brand.
How it works (6 steps):
POD works for designers because it removes inventory risk, frees up your time, and lets you validate ideas quickly. You can turn finished artwork into products in hours, learn from real orders, and refine what you publish.
Quality can be portfolio grade with fine-art papers, embroidery, or premium blanks, and many vendors support white label branding so the customer experience feels like yours.
Global fulfillment shortens shipping times to your buyers, while integrations with Shopify, Etsy, and WooCommerce keep operations simple.
Margins are predictable, so you can price entry items for volume and premium prints for profit.
Order samples to check color accuracy and materials, then scale only the designs that pass your standard.
Shortlist
Podbase is a print-on-demand provider focused on tech accessories, built to plug into your store and handle printing, packing, and shipping under your brand. It offers a large catalog, fast fulfillment, and a free design maker with direct Shopify integration. In late 2025 Podbase launched an official WooCommerce integration, so you can now connect WordPress stores as well.
Pros
Cons
Pricing: No subscription or app fee; you pay product base cost and shipping per order. Pricing is shown per product and destination in the catalog and pricing pages.
Printful is a print-on-demand and dropshipping provider known for consistent, in-house quality control and a broad catalog for apparel, wall art, and accessories. It plugs into major ecommerce platforms and marketplaces so orders sync and auto-fulfill while you focus on design and marketing. Robust branding options (inside/outside labels, pack-ins) let you deliver a cohesive, white-label customer experience.
Pros
Cons
Pricing: No monthly fee to use Printful; you pay each product’s base cost plus shipping. Optional branding add-ons include inside labels (about $0.99–$1.25), outside labels (about $2.49), and pack-ins ($0.50 per order plus storage).
Printify is a print-on-demand platform that connects your store to a large network of print providers across the world, letting you choose by price, location, and product type. It offers 1,000+ products, automated order routing, and direct integrations with major ecommerce platforms and marketplaces. The model helps you balance cost and speed by producing orders with nearby providers when possible.
Pros
Cons
Pricing: Free plan with pay-per-order product base cost and shipping. Premium plan is available and can reduce product costs by up to about 20 percent, while Enterprise offers custom discounts and features for high volume.
Gelato is a print-on-demand platform built around local production: 130+ print partners in 32 countries route orders to the nearest facility for faster delivery and lower shipping impact. It integrates with major storefronts and marketplaces so orders sync and auto-fulfill while you focus on design. Subscription tiers add tools and product discounts for scaling.
Pros
Cons
Pricing: Free to use; pay product base cost + shipping per order. Gelato+ from about $23.99/month (or ~$19.99/month billed annually) with up to ~25–35% product discounts and shipping perks; Gelato+ Gold at ~$129/month offers higher, structured discounts and tools. Enterprise/Platinum is custom.
Redbubble is an artist-focused marketplace where you upload designs and Redbubble routes orders to third-party printers worldwide based on the buyer’s location. You set your markup on top of Redbubble’s base price and they handle production, shipping, and customer service. It is built for built-in traffic rather than running your own store.
Pros
Cons
Pricing: No monthly fee to list. Retail price equals base price plus your markup; your payout is the artist margin after any applicable fees and taxes. Redbubble introduced artist account tiers in 2025 that include a platform fee for some sellers.
Society6 is an art-forward marketplace: you upload designs, Society6 lists them on a wide range of products, and third-party partners fulfill orders worldwide. It brings built-in shopper traffic, but branding and customer experience are controlled by the marketplace. Since March 18, 2025, Society6 standardized artist earnings to fixed markups by product.
Pros
Cons
Pricing: No monthly listing fee. Artist earnings = (Base Price − Discount) × Markup, where markup is 5% for most products and 10% for framed art/posters/pillows/wall tapestries; shipping fees are no longer deducted from artist earnings for orders placed on or after March 18, 2025.
Zazzle is a personalization-heavy marketplace known for invitations, cards, and gifts. You upload designs, customers customize with Zazzle’s design tool, and Zazzle handles production and support while you set your own royalty rate on each product. Note that in 2025 Zazzle added a Marketing Royalty Fee (35–50% of gross royalties by department), which reduces your payout unless you’re driving sales via referrals.
Pros
Cons
Pricing: Free to list; you set a royalty on top of Zazzle’s base price. A Marketing Royalty Fee of 35–50% is deducted from gross royalties by product department; referral/ambassador programs can offset some fees in specific cases.
Fine Art America is a print-on-demand art marketplace where you upload designs, set your markup, and FAA handles printing, framing, shipping, and customer service. Orders route through a global network of 16 manufacturing centers in 5 countries to speed delivery. The platform focuses on wall art and also sells home decor and accessories to its built-in shopper base.
Pros
Cons
Pricing: Standard account is free and allows up to 25 images for sale; Premium is about $30 per year and removes the upload cap while adding marketing features. Your earnings are your chosen markup on top of the FAA's base price for each product.
You earn by choosing a business model, not just a storefront. Pick one path, keep it simple, and ship.
Start with one method, launch 6–10 designs, order samples, and scale only what sells.
Choose the places that match your audience and how much control you want over branding and margins.
If you need traffic now, start on a marketplace. If you want higher profit and control, use your own store. Order one sample and run a quick margin check before you commit.
How many designs should I start with?
6 to 10. Enough to test, small enough to manage.
What file formats work best?
PNG or SVG for apparel. High-res JPG or TIFF for prints.
How do I price products?
Retail price minus base cost minus all fees must meet your profit target. Start with a simple target per item.
What is a good profit per sale?
Stickers and tees: 8–12 EUR. Hoodies and cases: 12–20 EUR. Framed prints: 25+ EUR.
How do I check print quality?
Order samples. Verify color, fabric or paper, and durability.
Until next time, Be creative! - Pix'sTory