How to Utilize Trending Hashtags for Social Media Marketing?

Hashtags are a critical factor for social media marketing in the current era. Understanding the importance of trending hashtags is essential for the successful growth of a business.

Media channels are the quickest and most effective platform to capture the target audience. Using hashtags on these channels helps advertisers in finding new customers while communicating with the existing frequenters.

Make images for your blog or social media page with PixTeller graphic maker

You can use trending hashtags to make your brand more discoverable among users. It is necessary to use these in an appropriate manner. Therefore, learn about the best ways of using the latest and popular hashtags for a positive digital marketing strategy.

1. Using Trending Hashtags on Social Media

   A hashtag basically is a word or phrase that you write by adding a hash (#) behind it. Twitter initially introduced these but since then, they have been gaining popularity on almost every social media channel. Among all the platforms using #hashtags, Facebook, Twitter, Instagram, and LinkedIn are recognized ones.

   For enhancing the growth of your venture, look forward to different ways in which you can make the most of trending hashtags on these channels.

2. Use Relevant and Straightforward Hashtags

   While you select a #hashtag for your business, make sure to find a common and handy one. It is essential to find hashtags your audience is continuously browsing. There are millions of hashtags on the social media network. However, you cannot use all of them.

   Find relevant hashtags as per the niche of your business. For example, if you own an affiliate website, use phrases that can promote the best coupon offers on any media platform. Selecting a lengthy #hashtag that is impossible to remember or tricky to spell will not give proper results.

   It must give your visitors an idea about the content you are posting. Make sure to find a simple and precise one that can connect the target audience only.

3. Use Popular and Trending Hashtags

   The most important of all hashtags are popular and leading ones. Trending hashtags revolve around an important ongoing topic or a leading trend in the industry. For example, as per the current situation of COVID-19 lockdown, the common trending hashtags are #QuarantineLife, #FightAgainstCorona, #StayHome, and #FaceMasks.

   

   These hashtags are being searched by every other individual nowadays. Therefore, you will successfully attract customers if you can use these phrases with your content on any of the social media channels. Make sure to maintain maximum relevancy for better results.

   By utilizing trending hashtags in your post, you quickly attract a more significant amount of viewers. For this reason, you must ensure it is a value-adding hashtag for your brand. It will immediately contribute to brand awareness.

4. Search the #Hashtag before Using It

   Before using any #hashtag in your content on social media, learn about it. Search every detail regarding it and find out is usage and benefits. Make sure the #hashtag you are using is not promoting any negative message. Assure its relevancy with your business and use it accordingly.

   Also, make sure it is not a significant #hashtag of any other competitor site. Avoid promoting any other brand in your posts and also analyze it keenly. You must avoid any double meaning hashtags in your content. Using popular phrases boosts up your sales and enhances customer engagement.

   Henceforth, it is necessary to avoid any negative hashtags for promotion. Working for brand awareness means you must showcase a positive image of your business on customers.

5. Avoid Unnecessary Use of Hashtags

   The overuse of hashtags is not evident. Avoid using them only when necessary and relevant. If you start using multiple hashtags in every sentence, it will result in creating a spam image of your brand page.

   Use as low as two hashtags in your post. Create a connection between the keywords and content. It is crucial to understand that your #hashtag depends on the type of social media channel you are using. You must select significant words only.

   Understand that using a single #hashtag in every post will add a niche in your business and also create your brand's identity. Make sense to your viewers and let them know how you utilize trending hashtags in your post. Also, try to <use long-tail keywords as hashtags to become specific about your brand.

6. Trending Hashtags on Multiple Media Platforms

   Every social media channel has its rules for using hashtags. Therefore, you can use it as per the platform.

   • Pinterest - Prefer two hashtags on this platform as search is popular here. Make it handy for viewers to pin your posts.
   • Twitter - The character limit of this channel allows users to use minimum hashtags posts. Therefore, you must prefer a maximum of two hashtags.
   • Facebook - Similar to Twitter and Pinterest, the best strategy is to use two hashtags.
   • LinkedIn - As per the algorithm of this professional channel, it is recommendable to use a maximum of five hashtags in your posts to prevent spamming.
   • Instagram - Instagram – It is one of the best channels for using trending hashtags; nonetheless, it does not exceed thirty hashtags.