Why Your Business Starts Getting Grilled the Second Bigger Clients Notice You

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Why Your Business Starts Getting Grilled the Second Bigger Clients Notice You

Now, it’s absolutely amazing when you have an ideal customer reach out to you first, they found you, they want your product or service, it just really boosts the confidence, right? Like, it can only go up from here! Well, that, and it’s like, finally, the business is being taken seriously. Basically, the inbox has a slightly more important-looking email in it, and the meeting invite has six people copied in. Someone has a title that sounds like it needed its own approval process. Well, it’s all very official, very exciting. Well, it’s a huge deal here.

But you absolutely need to keep in mind here that this is where all the questions will start. It’s not the standard questions the smaller clients ask, like “What’s your pricing?” or “Can this be done by next month?” No, no. Basically, the questions you can expect are in a whole other ballpark here. Getting specific here, bigger clients, especially giant corporations, tend to arrive with vendor forms, security questionnaires, procurement portals, policy requests, data-handling questions, insurance requirements, and the list goes on and on.

Clearly, it’s a lot of homework, it’s a lot of work, and maybe it’s things you haven’t done yet, or never initially planned to do. But if you want to keep that client, well, things need to change ASAP.

Bigger Clients aren’t Just Looking at the Work

Bigger Clients aren’t Just Looking at the Work

Well, bluntly put here, this is the part that catches a lot of smaller businesses off guard, and it’s due to the fact that bigger clients aren’t only judging the service, the product, or the price. They’re looking at risk. They want to know what happens behind the scenes before they trust a company with their data, customers, systems, or reputation. And okay, that makes sense from their side.

Pretty much here, a huge company can’t just shrug and say, “They seemed nice on the discovery call.” Nope, there are lots of questions, lots of things they need to know. They don't care about making your work easier, like smaller clients would care about. It’s not their priority here.

Getting Organized Before the Questions Hit is Smarter

Getting Organized Before the Questions Hit is Smarter

Well, you don’t want to “expose” yourself, because the second that bigger client sees a red flag, chances are, it’s game over for you. So, it’s pretty clear here that’s usually the point where the business needs more than a shared folder called “Important Stuff” and one very tired person who knows where everything lives (a lot of smaller-scale businesses do operate just like this, too).

So, policies, risk notes, security answers, vendor details, audit proof, all of that needs to be easier to find and easier to explain, which is why a lot of growing companies start looking at compliance solutions before the bigger-client questions get painful. Again, you don’t want to expose yourself; therefore, right now, things need to be fixed (because you can’t fix this overnight, it will take months sometimes).

Looking Legit Goes Way Past a Nice Website

Looking Legit Goes Way Past a Nice Website

Yes, aesthetics are important; you won’t get a big client if your website looks like it's from the early 2000s. Sure, you need a nice website, but again, remember that they want signs that the business can handle responsibility, answer serious questions, and keep things under control when the stakes are higher. They have a lot to lose, and they’re trusting you to comply. That’s the reality of growth here: You have to try and do it all and be successful at that.

Until next time, Be creative! - Pix'sTory

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