11 Unique Ways to Use Instagram Guides for Marketing

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Making Themes for a Set of Posts

If you run a business and use Instagram as a medium of advertising, the best thing for you would be to make a proper theme. The Instagram Guide can be used to add a theme to a few posts that are related together.

This can help your potential customers find a particular post easily and order for it instantly.

Creating an Instagram Guide for Gifts

The new Instagram Guides can give you a chance to make a post for the gifts. If you have already posted some gift items, the Instagram Guide can help you repurpose them according to the special days. Moreover, you can add new photos when making a Guide.

You can make a Guide for Christmas or any other special day or festival depending upon the products you market and the target audience.

Instagram Guide for Tips

As an influencer, you can upload tips related to many things on an Instagram Guide. All you need to do is compile the posts in the right order as the viewer can easily understand them.

It is one of the most effective self-marketing strategies that allow you to get better audience exposure and manipulate them while enjoying being an influencer.

Provide Instructions About a Process

On the Instagram Guide setup, you can give instructions to your followers. Make sure you select something relatable and provide detailed, step-by-step instructions. Expect the post to get good exposure and a significant boost in the number of followers.

Post for a Specific Cause

You can post for a specific cause by using the Instagram Guide. Many companies and organizations come up with unique campaigns of which you can be a part. If you create an Instagram Guide supporting a specific cause, you can more likely get an excellent audience response.

However, in such a situation, you need to be aware of the taste of your target mass and the type of campaign they can relate to.

Creating a List of Posts with Ranks

If you want to create a unique post for your Instagram followers, Instagram Guide can give you a chance to create a post with ranks on it. You can turn the posts interactive while making your followers do the same.

Create a Roundup

If you are into a business and have inventories left at the year-end, you can create a roundup post with the help of an Instagram Guide. Your followers (potential buyers) can easily check the list and contact you to buy the products they need.

Ensure you tag some of your leading followers to the post and give an exciting name to it as a guide headline.

Creating Travel Guides

A travel guidepost can be easily made with the help of an Instagram Guide. It can help the viewer gather information about a place, set an itinerary, and provide him with the necessary motivation to get out. The best you can do is release a few Instagram Guideposts while you are traveling.

Like the standard posts, you will be able to tag locations on these posts. Moreover, if you want to add details, you can make exclusive posts about a single place. In such a case, the Instagram Guide post can take the shape of a storyboard.

Creating Your Own Brand and Saying a Story

You will be able to create your own brand and keep its story in front of Instagram users. With the help of a Guidepost on Instagram, you can give your followers all the information regarding your brand.

Many big brands have also taken this approach and got a massive number of followers in the minimum period.

Give a Community Message

The best you can do is give a community message on Instagram. It can reach directly to your community if you are promoting or representing one. The best you can do is write all the messages in the form of image files and show them up after getting a special theme.

This can increase the chances of propagating the post, and people from your community can relate to the post.

Making a Personal Post

Whether you are an influencer or use Instagram for a business purpose, you always publish personal posts. You can post a picture with your friends after completing a few years of friendship with a message.

So, these are the 11 unique ways to use the Instagram Guide. Now the main concern that arises is the way by which you can access ad use it.

Steps to Access and Use Instagram Guide

The step-by-step procedure is given here in details:

1. Step 1: Look for the Plus Symbol
   The plus symbol denotes the option from which you can add the posts. After you tap on the 'Plus' option, look for the 'Guide' option.

2. Step 2: Select Guide
   As you find the 'Guide' option, you need to tap on it and choose the posts that you want to re-upload for the sake of re-purposing. In the case of posting, you can either choose a pre-uploaded photo or choose one published by any other public account.

3. Step 3: Tap On the 'next' Option
   After you have selected the photos, you need to tap on the next option. Before publishing the post, you can choose a cover photo. There will be an option to change the cover photo as it can help you easily select the picture you want to add as a cover.

4. Step 4: Check for Edits
   Once all the entries are done, you need to check if anything needs to be changed. Thoroughly observe the write-ups before you go publishing the content. Enter the location before you upload the post.

5. Step 5: Share
   The last thing you need to do is tap on share. This will post the content.