Video course is one of the information marketing strategies that is on the increase. Thanks to the e-learning industry that is estimated to hit $325 billion by 2025. Online entrepreneurs who've skills to sell want to partake in this booming industry.
They want to meet up the needs of a large number of people worldwide who want to acquire new skills online from the comfort of their homes. According to a survey by Smart Insights on video marketing in 2020, 83% of participants agreed that video content is becoming more important.
But as the industry is booming, the competition is getting higher by the day. Some video course creators who're new to the industry or those already in the game but without an actionable plan on how to drive more sales with their courses are frustrated. They wonder how the big boys are breaking the banks with sales from their courses. Are you one of those creators who's anxious of making more sales? This piece is meant for you as I'll show you in detailed steps how to increase your video course sales with affiliate marketing.
Let's get started.
A video course is an audio/visual based content created to impact knowledge and skill on audience who're interested in a particular subject. It involves the creator or instructor demonstrating how a task can be done through actionable steps. Then students or users who're interested pay to access it. A video course is created through online course platforms. It's mostly created as on-demand to allow users to consume it anytime and anywhere. It's designed in stages to ensure that students who learn from it have a clear understanding of what was discussed or demonstrated. At the end, there is always an evaluation process to see if the objective of the course was achieved.
Affiliate marketing is a popular aspect of digital marketing. It's the act of promoting a company's or other people's products. These products can be digital or physical. The aim is to earn a commission for any sale made through affiliate links. It's a mutual partnership that benefits both the product creator and the affiliate marketer. The affiliate marketer earns a certain percentage from a sale made as a commission while the product creator takes the rest.
The process is simple and works in 5 steps.
You may ask this question if you've never thought of increasing your video course sales through affiliate marketing. As a video course creator, your next target after adding value to your audience is to make money through the sale of your course. This's where the connection between them begins. You can't make that 6 figure from your course if you're the only one promoting it. You need to work with affiliate marketers in the niche of the video course you created. That's the magic wand 6 figure video course creators have.
To increase your video course sales with affiliate marketing, there're steps you need to take. Otherwise, you'll end up not making a cent, thereby agreeing with the misconception that affiliate marketing is dead.
Generally, the rate at which videos are created is becoming high. People engage more with videos. The same is true for video courses in the e-learning industry. Having a quality video is a must if you want to drive more sales with affiliate marketing.
That's what attracts affiliate marketers to you. This's because they know that their target audience wants the best. Therefore, they can't afford to present them with a video course that sucks. The consequences will be them losing their reputation, trust, and authority that they have worked so hard to build over a long period of time. Creating a quality video starts with you identifying the pain point of your audience and coming up with the best content that can solve it.
Don't be deceived by profiles on different social media handles. Not everyone who claims to be an affiliate marketer does the talk. In affiliate marketing, traffic is key, that's why you need to work with bloggers who run profitable blogs, social media influencers, and YouTubers who command a large volume of traffic, social media followers, and subscribers. Once you identify many of them, begin to narrow down to those that best suit your product. This might be a hard job. But the financial reward worths it if you can get it right. Imagine having influencers in your niche, promote your course through various forms of content.
One of the main factors affiliate marketers considers before they decide to promote a product is the commission rate. This's their side hustle and what drives them to go the extra mile to convince their audience to make a purchase through their blog posts, YouTube videos, and social media posts. Not to talk of some of them that run ads on Bing, Instagram, Google, or Facebook, to drive conversion. They'll recover the amount they spent on ads before calculating their profit. All these calculations are based on the commission rate of the product. Don't get me wrong, I don't mean the commission rate for your video course should look too good to be real. If it looks overly high, affiliate marketers will wonder how you can pay such an amount. Some of them will even think it's a scam. It's ideal to make your commission rate reasonable.
Take a look at the commission rates of some digital products on Clickbank, a popular marketplace for digital products.
As a course creator, you need to provide your affiliates with an affiliate marketing kit to empower them. An affiliate marketing kit contains all that an affiliate marketer needs to promote the product. Examples are affiliate links, banners of different sizes, email swipes, written reviews, videos, etc. This kit will help them promote the video course effectively.
Sincerity and transparency are the watchwords for you to be successful in affiliate marketing. For affiliate marketers that want to promote your video course, be sure that they've complete and detailed affiliate disclosure either on their YouTube video description or on their blogs. You can state it in your terms. This's to inform their audience that such a person can earn a commission if someone makes a purchase via any of the affiliate links within the content. The goal is to ensure that affiliate marketers are open about their business relationship with you. Also, it builds the trust and confidence users have both in the affiliate marketer and the digital product they promote. In addition, it increases the chances of them making purchases through affiliate links. You should also lay emphasis on them positioning their affiliate disclosure where their audience can easily see it as they consume content.
When one clicks on the link, a web page that states his relationship with brands that he promotes their products opens.
Another example is from my guide on how to start a blog. You can see an affiliate disclosure at the top of the post.
This level of transparency is expected because people deserve to know that they're not being deceived for monetary gains.
This's a challenge you need to think of how to overcome if you're already considering increasing your video course sales through affiliate marketing. Generating affiliate links, tracking, and analyzing them is what you can't handle easily as a course creator. But this shouldn't give you a headache.
You have already done a great job by creating a quality and helpful video course that can solve the problem of your target audience. Leave the rest to SaaS companies that specialize in managing your affiliate program. Refersion is one of them. It's created to help you manage your promotion network through partnerships with bloggers, YouTubers, and influencers.
You can create custom affiliate pages. It supports tracking by SKU, coupon code, payment of your affiliates, and adequate reporting that gives you an insight of how your affiliates are performing.
That's it. I trust by now you've acquired the basic knowledge you need to increase your video course sales with affiliate marketing. Many of the successful companies you know earn their huge revenue through affiliate marketing. Even your fellow course creators do the same. Now is the time to leverage the e-learning industry to make more sales with your video course through affiliate marketing. One thing is to have a superb video course to sell. Another is to work with a lot of people to help you promote it. That's how the revenue scales.
Until next time, Be creative! - Pix'sTory made by Chuks Chukwuemeka
Chuks Chukwuemeka is a content creator, blogger, and digital marketer. He's the founder of Depreneurdigest.com, an online business blog. He specializes in helping small businesses grow their online presence through blogging. You can connect with him on Twitter.