Best Proven Marketing Tools for Social Media in 2020

No matter what sort of business you might be running, you must be using social media images for marketing and promotion. It's just the way business works these days since social networks attract more than three billion daily active users and give brands global exposure.

According to the report, the average large company has 178 corporate-owned social media accounts. The figure is simply absurd and it's hard to imagine a small or mid-sized business administering so many accounts, but you probably control at least three or four social media pages – to say the least. This can easily turn into thousands of fans who eagerly anticipate and engage with your posts.

In such circumstances, manual execution of a social media marketing strategy becomes nearly impossible. Successful businesses use a whole range of automation platforms to take care of their accounts, so let's check the best marketing tools for social media in 2020.

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Stats and Facts about Social Media Marketing Automation

If you still think that you can administer multiple social media accounts single-handedly, we encourage you to read the following stats and facts about marketing automation. It will show you the sheer productivity of using marketing tools.

• • Businesses that implement marketing automation experience an average of a 451% increase in qualified leads.
• • Nearly 65% of companies are outperforming competitors with help from marketing automation.
• • 70% of businesses report that the most important benefit of automation technology is better-targeted customer communication.
• • Almost 60% of marketers use automation software to upsell products.

1. 1. Hootsuite

   

   The first tool on our list is Hootsuite, also known as one of the most comprehensive social media management platforms. Hootsuite covers pretty much everything your business may need in the social realm – from planning and scheduling to team management and automation.

   It manages the major networks like Facebook, Instagram, and LinkedIn. Hootsuite comes in four pricing plans based on the size of your marketing unit. The Team version of Hootsuite is usually enough for the majority of businesses and it costs $99 per month.

2. 2. Feedly

   

   If you are looking for ways to improve a social content strategy, then Feedly can be a valuable addition to your marketing department. The platform helps you search through thousands of online resources and find the content ideas relevant to your target audience.

   Feedly is designed for Facebook, Twitter, and LinkedIn. The Business plan costs $18 per user a month and it gives you a wide range of functions such as team feeds and boards, newsletters, shared notes, content highlights, and so on.

3. 3. Buffer Reply

   

   Engagement is the ultimate purpose of social media marketing and Buffer Reply enables businesses to maximize interactions with their fans. The platform automates online communication and helps brands to keep in touch with their followers around the clock.

   It's like using virtual assistant services to handle customer experiences. Buffer Reply Premium handles up to eight accounts and two thousand scheduled posts at a price of $65 per month. We recommend you to start a free trial to get acquainted with the tool before completing the purchase.

4. 4. Zoho Social

   

   The reason why marketers love Zoho Social is its simplicity and user-friendliness. It offers you an intuitive dashboard from which you can administer every aspect of social media campaigns. Zoho Social focuses on the most popular social networks: Facebook, Instagram, Twitter, and LinkedIn.

   The platform is particularly helpful with advertising campaigns since it guides you through the process quickly and effortlessly. Besides that, Zoho Social is very affordable because it charges you about $25 per month.

5. 5. Wishpond

   

   Social media contests have become quite a big deal in the marketing universe because they drive a lot of engagement among users. This is the most notable feature of Wishpond, a great automation platform with many other functions like content creation, referrals, and online forms.

   Jason Jacobsen, the digital sales manager from Edubirdie review to special data consultant at Write My Dissertation, recommends Wishpond to smaller teams with a limited number of leads: "The tool has a minimal learning curve and costs only $49 per month."

6. 6. Followerwonk

   

   Businesses that concentrate on Twitter as their key social media marketing resource should certainly try Followerwonk. The platform takes care of three aspects of Twitter marketing:

   • • Audience research to find relevant names and influencers
   • • Content optimization to raise awareness and boost interest in your business
   • • Data analytics to know what's going on with your campaigns

   Followerwonk will cost you $23 per month with annual billing.

7. 7. Rival IQ

   

   Rival IQ is a highly comprehensive social media platform, but we mostly appreciate its analytics features. With this tool at your disposal, it will be easy to assess your campaigns across multiple networks and find ways to improve your content strategy.

   "At the same time, Rival IQ will help you to analyze niche competitors and discover their strengths and weaknesses", notices Melanie Grane, a financial analyst at custom essay service, like Aussie essay. The only downside of Rival IQ is the price since the cheapest package costs $199 a month.

8. 8. Keyhole

   

   Managing online reputation is extremely important because customers pay attention to reviews and comments about your business. Keyhole makes things simpler since you can use it for social listening and campaign monitoring. The most popular pricing plan starts at $99 per month and it offers the following features:

   • • Account trackers with social monitoring functions
   • • Data analytics for up to 20 thousand posts a month
   • • Real-time reporting
   • • Sentiment analysis

9. 9. Sprout Social

   

   We end the list with Sprout Social, a tool that encompasses every aspect of social media marketing. It doesn't matter what you need - Sprout Social will indulge your request. From planning and scheduling to customer service and reporting, the platform can automate it all. Such a high level of functionality does come with a hefty price tag, though. Sprout Social Pro costs $149 per user per month.

The Bottom Line

No one can manage social media marketing single-handedly anymore, which is why so many companies use automation platforms to ensure a simpler execution of their content strategies.

We showed you the best marketing tools for social media in 2020, but you are the one who needs to make the final decision and pick the platforms that can make the biggest impact on your business results. Good luck with that and don't hesitate to write a question if you need additional tips!