Today, social media is not just a digital marketing services platform. It is more like a digital popularity contest. Value-driven data curation and creating thoughtful and insightful content attract the major Millennial glued to social media. Undoubtedly, Instagram is one of the most potent social channels, and it is the best time to leverage it for your business marketing. Email campaigns are considered incidental, but their significance can't be over-ruled. According to a survey, consumers spend one-in-five minutes on social media platforms. This provides abundant opportunities for marketers to showcase their brand image to their target clients. Instagram stories are a powerful tool to keep your target audience engaged while you add humanization of your brand.
Instagram is not only used to share pictures and stories of individuals or their pets. It has gradually gained the reputation of being the most ubiquitous platforms chosen by B2B and B2C companies, with some unexplored yet highly instrumental growth opportunities. It's time to join the leading B2B brands' league and harness the true potential of connecting to the target audience through Instagram.
Let's have a look at the following stats related to the most favored social media app Instagram. The convincing numbers and information in the below-mentioned points will compel you to market your business through innovative and engaging Instagram stories.
Hence, it is evident that Instagram is the perfect platform for growing brand awareness and launching new products. It gives the ideal platform for brand promotion authentically and subtly, without hard-selling your products or services to your customers. You can also hire new talent or inspire the audience by showcasing your products.
With various digital services coming up, we usually tend to ignore the most basic means to connect to our target customers, i.e., eMail marketing. In fact, it is one of the most effective and basic ways to develop steady relationships with prospective customers. Regular updates and insightful emails with your target clients can turn first-time buyers into recurring customers and brand promoters. With the hype on digital advancements, like SEO, affiliate marketing, etc., we feel that emails are dead and don't use them to keep in touch with potential customers.
But marketers suggest that emails are still the most used platforms by everyone online to get the most effective and critical information. Statista reports that the most popular daily online activity of adult internet users in the U.S. is to check and respond through emails.
We all have our mailbox full of accumulated mails. Brands need to outstand in order to capture the audience's attention and get clicked in the target audience's inbox. There are hundreds of businesses that infiltrate your inbox and remain ignored. Digital marketing services have become smarter and use creative and out-standing email marketing strategies to engage customers through social media platforms like Facebook, Instagram, Twitter, or Snapchat. Researchers claim that Instagram delivers a much higher engagement per follower than Facebook or Twitter. For example, an Online Teaching App garnered more attention after adding pictures and video clips from live classroom sessions.
Instagram stories and email marketing strategically influence the target audience and gain more business prospects. Email marketing campaigns include sending banners, brochures, info-graphics, and offers or coupons to keep your audience updated with the recent developments related to your business.
Let us now see the different strategies that are used by the leading digital marketers to share their business links with the email marketing landing page on social media platforms, like Instagram.
The following points will help you to convert your Instagrammers into potential business leads and join your business email marketing list:
Today, the best way to reach out to your target clients is through social media by creating different channels on various platforms. Using experienced and the best Digital Marketing Services for your products or services acts as an excellent tool for promotion and creating business leads. Promoting social media is the latest strategy to generate sales and list potential customers through eMail marketing.
Marketers should never ignore the importance of eMail marketing campaigns and keep in touch with their clients and future prospective customers through regular updates via emails. Instagram stories are a popular social media platform to create an email marketing list and enhance your customer base. Digital marketers are using innovative strategies to promote on social media and generating promising results. This post highlights the crucial strategies; one must follow in order to get profitable results. Once you get linked with the prospects, you can use effective tactics to build a strong bond with your clients gradually.
Until next time, Be creative! - Pix'sTory made by Liza Kosh
Liza Kosh is a senior content developer and a blogger who loves to share her views on diverse topics. She holds great knowledge and experience in technical and creative writing and is currently associated with Seasia Infotech, a Digital Marketing Company.