Social platforms dominate modern marketing, so saying that they are just another business tool would be a serious understatement. With more than three billion users, the likes of Facebook and LinkedIn actually represent the most important communication channel of the 21st century.
Marketers understand that very well, which is exactly why more than 70% of US businesses use Instagram. When you add other social platforms to the equation, it becomes clear that the vast majority of companies rely on social media for promotion.
So how can you find and secure your place in the social media sun? The only way to do it successfully is to follow the latest industry developments. We will help you with that by pointing out the 10 hottest social media trends. Let's take a look!
Twitter, Facebook, and other platforms are primarily relationship-building tools that help businesses to strengthen relationships with the target audience. However, the latest trend is to use social shopping and allow fans to purchase products from social media accounts directly.
Such a tactic drastically simplifies online shopping and enables customers to buy the product they need within seconds. Although you are not supposed to be too pushy with this feature, it should certainly become a part of your social media strategy.
We all know that Facebook and Instagram are the most popular networks, but younger generations are not impressed and they are ready to experiment with other platforms. In such circumstances, you must consider adopting a new multichannel approach and diversifying your social activities.
The likes of TikTok and Snapchat are gradually becoming young users' favorite tools, whereas new channels keep emerging year after year. Keep it in mind and don't hesitate to create new accounts if it suits your target audience.
This goes without saying, but authenticity has become a quintessential social media trend simply because too many brands copy/paste the same ideas from each other. Jake Gardner, a term paper help expert at the essay writing website, claims that a business has to be unique: "The point is to offer something else to your fans if you really want to stand out and leave a great impression on social media followers."
When you want to learn something new, you probably visit Google and type in your keywords. It's the way things work in 2020, but social platforms give you yet another research channel.
Many brands have started using social networks as research and discovery engines because they offer a variety of customer-related insights. Hashtags are essentially social keywords, so you can discover and analyze almost any topic, person, or trend with Facebook, Instagram, or any other platform.
Augmented Reality (AR) is a view of the real, physical world in which users find elements enhanced by computer-generated input. Perhaps it sounds futuristic, but the trend is already there – you can see it in so many variations on almost all social networks.
Agile brands should take advantage of AR to add new layers of information to the content, enrich users' experiences, and encourage additional engagement.
Voice assistants are yet another trend that threatens to win over the social media universe. Voice-powered assistants have already made a substantial impact on search engine optimization since the growing number of users relies on Siri or Cortana to conduct online queries.
Social networks are responding to the new challenge – Facebook's development of a voice-powered virtual assistant is a necessary step for the social media company to keep pace with rivals that are working to transform how consumers interact with cutting-edge technology. Other platforms are expected to do the same in the years to come.
Video marketing is known to be users' favorite content format, but now it is time to take it a step further through live streaming. It's a more interactive and engaging format that allows viewers to ask questions on the go and wait for your answers. This doesn't only skyrocket engagement but also increases watch times and turns social fans into loyal followers.
If you know that authenticity is becoming a major social media trend, you will understand why micro-influencers are getting increasingly popular among users and online businesses. Unlike macro-influencers, their micro peers look much more natural and convincing.
Marketers who want more than plain visibility cooperate with micro-influencers to grow impressions and skyrocket engagement while preventing a serious budget-waste that usually comes with macro-influencer campaigns.
The days of dehumanized social media channels are long gone. Today, you have to act as a team and show social media followers that there is a group of real people working for the company.
This makes employee advocacy a big trend that adds a much-needed dose of style and personality to the strategy. Besides that, employee advocacy will make you look like a desirable employer and probably help you attract young talents to your team.
There is an old business proverb stating that you cannot improve what you do not measure. This couldn't be truer in 2020, which means you ought to exploit advanced data analytics to enhance your social media marketing. The goal is to gain deeper insights into users' behavior and take advantage of these facts to run more productive social media campaigns.
Social media marketing is mandatory if you want to keep the business alive and kicking, but you cannot afford to be inert and use the same strategies all over again. On the contrary, it is fundamental to follow the latest developments and add them to your social media plan.
We showed you the 10 hottest social networking trends in 2020, but now it's up to you to give them a closer look and utilize at least some of these tips to amplify your social media game.
Creating content for marketing purposes can prove to be challenging for a lot of individuals. It might be hard to detect errors in the content you are creating between tight deadlines and other responsibilities.
For businesses that are utilizing content marketing to reach out to customers, posting blog posts with errors can be very detrimental. That is why business owners and content marketers need help to do so, and there are various tools that they can use for this purpose.
Here are the top 18 proofreading tools for content writers that they can use for free or at a very affordable price.
Grammarly is one of the most practical proofreading tools with multiple useful features like detecting errors and improving the quality of the content. Therefore it can be used to create interactive content to attract the audience with the best word choice suggested by this tool.
The errors it scans include punctuation mistakes, sentence structure, and spelling issues. You can use this tool as an extension of Chrome or an add on to Microsoft Office software.
Grammarly is free to use with premium plans beginning at $29 per month, going up to $150 per annum.
Nerdy Writers have professional content creators and editors that can help with proofreading your articles. They are one of the best essay writers UK has to offer and can give you an extra set of eyes to go through the content objectively.
You will receive high-quality proofread content that checks even the smallest of details to ensure that it is error-free. There are various time frames you can choose from to get your article back, ranging from 12 hours to a couple of weeks. You can also ask them to improve the quality of the content and check if it is in accordance with the writing style required.
EssayWritingLab is another excellent recommendation when it’s about UK assignment help. Native writers help you with proofreading work at affordable rates and deliver the work in tight deadlines if required.
PerfectIt understands that each blog has different writing styles and thus creates tailor-made solutions for its customers. Content writers can use this tool to help them get back on track whenever they deviate from their blog writing style.
It also capitalizes on your content when required while checking for the correct use of abbreviations, hyphens, and bullet or numbered lists. To use this tool, you can purchase its license that costs $70 per year.
Superior Papers are an affordable content creation agency that can proofread any type of content to remove any errors. Therefore, this company is not just an essay service because it can carry out a whole range of tasks.
Those tasks include editing and proofreading your content, improving the writing style, and weeding out any errors. When in doubt about the quality of the content you have created, ask Superior Papers to go through it and give some feedback on it.
Ginger is a unique tool that helps content writers hear how their content sounds when reading aloud and checking for different types of errors. Those errors include grammar, punctuation, and sentence structure mistakes.
You can also use this tool to translate the content created to multiple languages if your website has different language translations. You can use this tool for free or choose the premium version that costs just under $12 monthly.
Rush Essay can be a great way to create error-free content by asking this service to proofread your content. You can buy custom essay writing services and ask these professional writers to weed out any errors from the created content.
Rush Essay expedites their work according to the schedule given to them, but they do not compromise the quality. The company has very professional and educated content creators that have an eye for perfection. These writers can conform to different writing styles depending on your requirements.
WhiteSmoke is a premium proofreading tool that has affordable plans starting at around $4 per month. Content writers use this tool to check their work for any errors they failed to identify when manually proofreading it.
You can also use this tool to improve your writing style to match the target audience's expectations and standards. WhiteSmoke is compatible with many different browsers and has a mobile app version. The tool can also be used to check the content for plagiarism with its inbuilt checker, helping you create unique blog posts.
Hemingway has various features that contribute to creating high-quality content that is free of any type of error. The tool makes your content look much more professional by improving the writing style used.
It weeds out any passive voice, sentence-weakening adverbs, and indicates complicated terms that could be simplified. You can use this tool for free on the desktop version or mobile app on any handheld device. The errors are color-coded, making it easier to identify what type of mistakes appear regularly.
ProWritingAid is a comprehensive proofreading tool like write my research paper that checks for passive voice and sentences that might not be complete. You will also quickly identify repetitive sentences or phrases that might make your content sound redundant.
Above that, this tool even checks for plagiarism, helping you create error-free content that is 100% unique. You can integrate it with Microsoft Word, Google Docs, and Chrome for free or with the premium version costing $60 per annum.
LanguageTool works on multiple languages instead of English only and scans the content for grammar, punctuation, and writing style improvements. You can use it for free or the premium paid version of just under $5 per month.
LanguageTool supports various browsers and even has a mobile app to check your content when you are on the move. Content writers can also use this tool as an extension to Microsoft Word, Google Drive, and many other platforms.
OnlineCorrection is a free and easy-to-use proofreading tool that checks for spelling, punctuation, and grammar errors. Once it detects an error, the tool highlights it and provides suggestions on how to fix the discrepancy.
Each error is color-coded, making it easy to identify what mistakes were made throughout the content. Although you cannot integrate this tool with other programs, it is very reliable and gets the job done effectively. It is pretty easy to set the tool up and start using it to create error-free content.
Ludwig has unique features and operating principles that are quite different from regular proofreading tools. For example, you can use this tool to paraphrase the content being checked to generate more high-quality content with perfect sentence structure.
The tool creates contextualized examples that are gleaned from reliable sources to help you write better English. When writing, you can also get the definition and synonyms of the words written on the content. The results will be highly enhanced content that will appeal to the targeted audience that is also free from grammar mistakes.
Spell Check Plus is an essential proofreading tool that is very reliable and efficient to help content writers create error-free content. Although the tool cannot be integrated with other platforms, you can check the content online by copying and pasting it.
You can also choose the intention of checking your content, and one of the options found on this tool includes "Vocabulary Enrichment". Therefore, this tool can also improve the content being checked by using more professional synonyms that match the writing style you are aiming for.
WordRake operates as a live editor that checks your content in real-time as you are writing it. That is because it can be integrated with Microsoft Word, and after clicking the button written "rake" on it, the tool will be activated.
As you write, this tool underlines and crosses out any issues that need your attention. The mistakes that are underlined have suggestions on what should be done to rectify those errors.
Reverso is a powerful tool that can help you create error-free content with its reliable grammar and spelling checker. The tool checks spelling, punctuation, and grammar errors using very comprehensive software that tries to identify the context of the content.
That makes it very reliable as it provides accurate results over other proofreading tools. Some proofreading tools fail to provide accurate results because of the inability to identify the context and Reverso excels in this.
Cliché Finder can help you identify words that are not necessary on the content being analyzed and checked for errors. Identifying clichés manually in your content can be an impossible task, and that is why this tool is crucial.
You can create high-quality content without any clichés that also match the writing style of the blog. If you are intending on adding one or two clichés, this tool can also help with that. Content writers can search for clichés by keyword using this tool, which is a value-added benefit.
WriteCheck is a tool that comprises two core features: checking the content's grammar and not plagiarizing. Other supporting capabilities include checking the content's style and identifying sentences that are too long.
You can also use this tool to identify the passive voice in your work, which helps the writers to minimize it to the best extent possible. The tool has grown very much in popularity and boasts an easy-to-use interface that can be used by beginners and individuals that aren't technically-inclined.
After the Deadline is a useful tool that can be used as a WordPress plugin, making it easier to check each piece before publishing it. Once you start writing or after pasting the content on the WordPress editor, spelling mistakes and grammar issues will be highlighted.
You can also use it as a browser extension for free and get other value-added benefits, like checking your content style. The tool can also be used on a variety of different platforms except for Microsoft Office.
These tools are efficient and work reliably, unlike others in the market, which fail to provide high-quality results. Depending on your budget and the intention of checking the content, you can choose any of these 18 tools with different capabilities and features. Most of them are free, but some require an affordable monthly or annual subscription.
Until next time, Be creative! - Pix'sTory made by Tiffany Harper
Tiffany Harper works as an academic writer, editor and proofreader for the best essay writing service that assists students with buy college papers and also with thesis and dissertations. She also collaborates with dissertation help on selected writing projects that require a higher level of expertise.
Her recently published work is essay writing service reviews, where she lists out the best in class assignment services.