7 Tips for Writing Excellent Web Content

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Make It Easy For The Reader To Be Engaged

Some articles have a high barrier to entry when it comes to engagement. If the writing style is overly technical or bland, it can cause readers to hit the back button and keep searching.

Another major mistake is creating a large wall of text that users have to wade through to determine if the article will tell them what they are trying to find out. The best way to combat this is by offering a simple and easy to understand opening paragraph informing readers of exactly what they will learn in this article.

Furthermore, the article can be structured with simple subheaders that may be useful to readers looking to jump ahead to one specific piece of information.

Use A Grammar Checking Program

Some people would be amazed to see how much of the internet's content is written with glaring grammatical errors and mistakes. Not only is this unprofessional, but content with many errors is less authoritative and will not help build trust with the reader.

Luckily, there are many free tools a writer can use to help check their grammar, such as Grammarly and the Hemingway app.

Keep Paragraphs Short And To The Point

When writing, it is easy to include more information than necessary, which is a common mistake many writers make. Remember, people are seeking out answers, and that is exactly what each article should deliver.

"It's also important to use an economy of words, meaning the fewest amount of words possible to convey the point that is being made properly. As stated above, people don't want to skim large paragraphs looking for the little bit of information they are after. Keep it short and keep it simple," says Bill Atckinson, a content expert at Dissertation Help and Academized.

Give The Article A Logical Sense Of Flow

Articles, even ones written on technical subjects, should have a logical, story life, flow to them that leads the reader from one point to the next. Far too many writers make the mistake of describing what something is, and not going into detail about the knowledge that the reader can use.

Remember, information is not solely in the form of 'the what', but also answers the questions of how and why.

Know Target Audience

Before writing an article, it's important to take a moment and consider exactly who is the target audience. This can be done by asking questions such as "who is the type of person seeking out this information." What is it that they are trying to gain, and "how will they use this information."

Sometimes, writers make the article too simple, or take too much time explaining concepts that the target audience already knows about.

"For example, if the article is about how comparing different cryptocurrency mining rigs, taking time to explain what cryptocurrency is and the history behind is unlikely to add value, since anyone interested in a comparison of mining equipment is likely to possess this baseline knowledge already," says Paul Zack, a content writer at My Writing Way and Rated Writing.

Read It Aloud

An excellent way to determine if an article has an appealing flow or not is by reading it aloud. When this is done, the writer can get a much clearer picture of how natural-sounding the article's natural-sounding. If it comes across as uncomfortable to say, then it likely needs reworking.

Keep A Positive Tone

Coming across as overly condemning or foreboding is not recommended as it appears less comforting and authoritative. People want to feel as if the information they're reading is coming from a trustworthy source, and one of the best ways to do this is by using a positive and comforting tone.

Write Often

As with anything in life, the best way to produce quality web content is often doing it. Without constant practice, improvement in flow and tone is unlikely to achieve.