A logo defines your company, they can give your brand a sense of professionalism and authority. To make a name for your brand, you need to have a killer logo, to attract the attention to the audience that you target.
They are much more than a name. Some of the most recognized logos in the world don't have their name on them. But, even more, many of them have a secret meaning hidden in them. Here are some examples of logos that have all sorts of hidden meanings that are representative of their brand:
Probably the most recognized in the world, a logo that is found on the majority of the devices that we use, from mobile phones to personal computers.
The story around the logo is that represents none other than the story from Adam and Eve. It has the shape of the apple that was bitten by Eve from the Tree of Knowledge.
Amazon is the largest online shop in the world, and it has a logo to represent it. First of all, you can see right away that the arrow resembles with a smile, due to the millions of packages delivered to happy customers.
The arrow has another meaning, it starts from the letter "a" and ends at the letter "z", meaning that you can buy absolutely anything from them.
FedEx has a very popular logo, being one of the largest shipping companies that there are. They have a pretty simple logo, with simple colors, but that stands out. But, there is something hidden in there.
You can see an arrow between the letters "E" and "X". The arrow represents the idea of going forward with precision, just like the service that they offer.
Vaio stands for Visual Audio Intelligence Organizer and has a logo with a story behind the name.
It is split in two: the "VA" represents the basic analog signal, while the "IO" letters represent 1 and 0, representing the digital signal in binary code. The logo shows us the integration of analog and digital technology in a modern age.
Cisco Systems is a company known for their communication equipment, so it is obvious that they choose a logo that represents an electromagnetic field. But not very much people know the other meaning of their logo.
The company is was started in San Francisco, meaning that the logo also represents the Golden Gate Bridge, an emblematic monument for the place of birth.
The company was started by the music legend Dr. Dre, and it is recognized and is worn by celebrities to common people all around the world. The logo is a very simple one, but the letter "b" inside the red circle represents the headphones being worn by someone.
The LG company is known for a variety of products, and the logo is there to boost success. The logo has the letters "L" and "G", and some designers say that it resembles with a human face, making the logo more user-friendly.
Other designers say that there is a resemblance between the LG logo and the known Pacman.
In a social media era, a digital board is a need to have, so that users can pin things that they are interested in onto a board. The letter "P" from Pinterest actually symbolizes a pin, so you can pin all the things that you want and are interested into a board.
The co-designer of the logo said: "For most of the project, I had avoided making visual reference to the image of a pin because it seemed too literal. But the "P" started to lend itself too well to the shape of a map pin."
Saying that he wanted to make a subtle impact.
BMW is an emblematic name in the car industry, and its logo comes with a history.
The colors from the logo come from the Bavarian flag, which is white and blue, and it represents the blades of a spinning propeller, being that they started as an aviation company and the logo first appeared in 1920 in an ad.
The logo from the well known Tour de France has actually two hidden messages inside of it. The first is a little more obvious, meaning that you can spot a cyclist formed at the letter "r".
The second one is a little more subtle, the yellow circle that is the front wheel of the bike is also a sun, indicating that the competition takes place only during the day.
Hidden in the Continental logo is obviously a tire hidden. If you take a look at the logo, you will notice that the letters "C" and "o" are closely placed together, and the "C" is wrapping around, creating the tire.
NBC has also a unique and with a hidden meaning logo.
If you look closely, you will notice that the logo is a peacock that is looking to the right, meaning that it always looking forward. It is divided into six colors, representing the six different divisions that are in NBC.
Firefox is a well-known browser, used by people all around the world. In the logo, you can see a fox that is wrapped around the globe.
This represents the browsers global reach, and also the "blazing" speed that you can get using the browser.
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