Upgrade Stock Photos to Transform Any Visual Content

Transform Visual Content

When you think about stock images, what is your first reaction?

A weary face or rejection? And you are entitled to want to avoid them as they have had a bad reputation due to the exaggerations you see in them and the unrealistic portrayal of products or brands.

However, all this is about to change, because exquisite stock images can and will transform your visual content boosting engagement on your platform.

In case you did not know, 65% of marketers and creative professionals use stock photography. And there are really amazing photos out there, and on numerous occasions they are so good they get overused around the internet. But in order to help elevate stock photos customizing them as your visual content, we have some tips that you should start using to get more visibility for your business.

Photo filters

Filters are a fantastic way to transform a dull image into a vibrant and striking one. Applying filters on photos can make a big difference.

Some have effects where the middle of the photo is brighter than the edges; on others you can change the image to grayscale to give it a vintage look. Whichever filter you choose, it might give you the right upgrade to your branding presentation.

When it comes to selecting the proper ones, you may have to play a bit with different filters to get a good feel if it's something you'll want to see on your blog posts or social media on a consistent basis.

So in order for you to get a better understanding about them, have a look at the different images below and how their mood, quality and clarity can change the general vibe they express.

We used the same image, different filters from the PixTeller editor that you can include to replace the photo. By replacing the photo, the filters' end image effects will be kept.

Shapes & Icons

Many people omit the importance of icons. Yes, because used with good taste, they can create a great marketing message. It all depends on how you manage to integrate them. Have a look at the example below from an ad:

Consider adding an Ad with an icon included � arrow, banners, ribbons, etc � to direct the viewers' attention and to enhance the message. They make an excellent call-to-action option.

Typography

Take advantage of the extra whitespace of an image and add a shape behind it with text and get your message out there. Be sure to use a font that fits.

Have look at the examples bellow that serve as a bit of inspiration for creating your own.

  • Abril Fatface Font Family - No Filters over the text
    Abril Fatface Font Family - No Filters over the text
  • Bernier Font Famil - No Filters over the text
    Bernier Font Famil - No Filters over the text
  • Abril Fatface Font Family - With Text Shadow
    Abril Fatface Font Family - With Text Shadow
  • Bernier Font Family - With Text Shadow
    Bernier Font Family - With Text Shadow

Overlay Color

Color is an important part of almost any design, and one way to use color to make a statement is with a design that incorporates a color overlay as a shape with transparency.

Why? Because this is a simple trick that will make your photos pop. How? By covering an image with a semi-transparent colored box. The effect can add meaning, style and set the tone of your business or general idea, bringing attention to your design.

So, have a look at the examples below to better understand what we mean.

  • Simple Text over Image
    Simple Text over Image
  • Simple Text with Shadow over Image
    Simple Text with Shadow over Image
  • Text inside a white rectangle with transparency over Image
    Text inside a white rectangle with transparency over Image
  • Text inside a white circle with transparency over Image
    Text inside a white circle with transparency over Image
  • Text inside a dark rectangle with transparency over Image
    Text inside a dark rectangle with transparency over Image
  • Simple Text inside a dark circle with transparency over Image
    Simple Text inside a dark circle with transparency over Image

I hope today�s tutorial answers all your questions and it will help you with your designs.
Thank you for watching and until next time, have fun using PixTeller!

For more, follow our blog to learn tricks and tips that will make your designs the best out there. Join PixTeller.com and create your own Images, GIFs and Videos for your Websites, Banners, Social Media Posts, Mobile Apps, Business and more. It's free! Yey!!!

Have a great day, guys, and stay tuned for more!

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