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Building a brand is a long way, with a lot of work to do. You know your brand and its key concepts.
Yet, it's a challenge to show all that - goals, vision, culture, etc. in a fast and easy-to-understand manner. It's where moodboard is the best tool to use to create a comprehensive visual story that will reflect the message you want to send to the world.
Let's start with the definition of a moodboard. It's a kind of collage that contains photos, colors, text, and other visual objects that translate a brand identity and/or just define a brand as it is.
Here are the reasons that make moodboard a powerful branding tool:
• It can be your inspiration. Moodboard can help to reignite your creative spark and just keep the key things as company goals, vision, principles, etc., in focus.
• Moodboard can act as an affirmation so that it communicates your brand concepts into something accessible.
• It can be your guide when working with other design projects related to your brand, like building a website or creating logo/business cards/posters/other marketing materials.
• It's a way of communication or a visual story about your brand, its vision, principles, and so on. So that stakeholders, workers, and clients see who you are and what you do.
So, now you know what a moodboard is and why it's so important to create one when building a brand. Then it's high time to find out how to actually make a well-designed moodboard so that it defines your brand.
The one and the only way to build a successful and impactful brand is knowing your audience. So, before you start to design a moodboard, you need to know for whom you do it. Only when you make sure, you get clear on who you're planning for can you create an appealing moodboard to deliver your message.
Today, you can use helpful tools for creating your moodboards. For example, you can choose PixTeller to make a moodboard for any purpose and brand. Many ready-to-use templates may inspire you and can be customized to accentuate your uniqueness.
However, even if using such services, you should define your target audience first.
What should you add to your moodboard to make it impactful?
You will be upset to hear that, but there is no one-size-fits-all approach. However, there are a few key elements to include in your moodboard to make it pro-looking. Let's elaborate on them.
Tiffany color - it's a perfect example to understand what we mean. If there are colors that define your brand in the same way, then just use them for your moodboard.
They are the strongest branding elements. If you haven't any brand colors yet, then just think about the messaging you want to create, and then choose a color palette to reflect it. Then use it for your moodboard as well.
Just imagine that our brain processes visuals 60,000 times faster than text. Yes, "a picture is worth a thousand words." So, any kind of imagery is a must. It can be photos, trendy images, arts, illustrations, and so on.
Just remember that you should find imagery that will tell your brand story and support your identity. Don't add visuals only because you like them.
Adding textures to your moodboard, you can reflect the vibe you create with your brand or support the entire idea like lace for lingerie, for example. Just find the texture that suits your message and brand.
It's one more way to give key insights into your company, its culture, goals, visions, etc. It's crucial to find a pattern that speaks to who you are. When you manage to do that, then make sure to add it to your moodboard.
Strengthen the visuals by adding words, quotes, and slogans. Just make sure that it speaks to your brand, and's clear enough so that your audience understands your message.
Yet, as well as using imagery, don't add phrases, words, etc., only if you like them. Remember that each element added is to tell your story. Anything else you find visually inspiring!
Feel free to add any other objects that you think represent your brand. It's time to get creative! So, tell your story, making it visual and accessible by playing with shapes, forms, art, flowers, and on and on. Here the sky's the limit.
Moodboard is an ideal tool for businesses to identify, build, and support a brand. Creating an impactful moodboard can help you to inspire your team, reflect your brand identity, help you stand out among the other companies, etc.
You can design a memorable moodboard to support your brand and make your marketing strategy more effective following this short guide.
Until next time, Be creative! - Pix'sTory made by Anna Chupryna