Web design is a critical part of attracting your target market online. In line with this, you need to use high-quality and resonating images. Because as they say, "a picture paints a thousand words."
If you are still unconvinced that you do not need to use photos when designing a website, here are six reasons you need to do so:
The first thing people see when they go to your website is the visual elements and their overall impact. Only then will they read the text on your site, and even there, they usually scan through things instead of reading them.
That's why having great images in your web design is a great way to make an excellent first impression.
The right images can help create the first impression that you want to leave behind. The synergy of particular visual elements together can communicate different things. Bright, fun colors and animation can give off cheeriness and levity. Meanwhile, a sleek, minimalistic web design can convey seriousness and even professionalism.
Thus, imagery can help build an impression that you want potential visitors to have when creating your website.
Humans are visual beings. Hence, an unpleasant visual experience impacts what a person may feel about your brand. That's why award-winning UI/UX designers Michelle Dipp recommend that you use visual design principles in web design. And these are the following:
Visual design principles allow you to have an informed decision on what design elements you should use. This includes the images that you should include in your web design and marketing collateral.
When building a website, it goes without saying that you should pay attention to search engine optimization. The bigger your brand's online presence is, the more traffic you can drive to your website.
That's why investing in elements in your web design that can attract more web visitors by improving SEO efforts is always a good idea. With that said, images have a positive effect on your website's SEO. That's because you can incorporate your target keywords in your image's file name and ALT text. And this can help with your SEO efforts.
4. Complement Content Your web content can attract online visitors by incorporating their target keywords. However, a block of text can be tedious. And this is where uploading images comes in handy. Moreover, adding visual breaks throughout the content is a great way to keep your website visitor's attention.
Visuals and images are also a great way to emphasize specific points that you made in your content, like an article. You can use it to pay special attention to particular issues of the article. It also allows people a mental breathing space to take in the information you divulged.
Also, images alongside your content are more shareable on social media, so you get more eyes on it, but we'll talk about that later.
Branding is critical online if you want to stand out and get people to remember you. There are thousands upon thousands of other businesses and brands online. Therefore, you want to make yourself stand out, and the best way to do that is by building a cohesive brand image.
You want a brand image that makes sense and attracts the type of audience that you wish your website to have. Aside from that, it would be best if you were consistent in enforcing this brand image.
The best way to establish a brand for yourself is to invest in visuals. This includes strategizing which visual elements you want to represent yourself.
Being consistent with the design elements you use will make it easier for your target market to know who you are and what you do.
Images rule many social media platforms. Therefore, it's a good idea to create images that you want to be shareable on your website.
There are plenty of services that can help even beginners create and edit images and animated videos for social media. Therefore, if you want some supplementary imagery for some parts of your website that you want to be shareable, you can quickly draft one up. However, you want to make sure that it makes sense for your branding and is traceable to you somehow.
If you create an article to post on your website, for example, you can make an infographic to encapsulate what you're talking about. This image can then be something people share all over the Internet, and if you put your name on it, you can get more potential views on your website. That's why strategic visual elements are a must.
Images can spruce up the look of your website. Of course, you still need to be strategic with the imagery that you incorporate. As with anything, it has to make sense and have some strategy behind it. Nonetheless, visuals are a critical element of any web design.
Until next time, Be creative! - Pix'sTory made by Meredith Davis