A compelling design is more than choosing an eye-pleasing color palette or stunning typography. Graphic designing is a craft where designers convey important messages through visual content.
It requires the implementation of visual hierarchy, page layout techniques, and imagery to align with the specific requirements of a design. The creative geniuses also focus on displaying the elements in a logical order to develop an interactive design and stimulate the user's experience.
It's true that graphic design projects are intricate, involves multiple steps, and require time. The process is evident that a lazy artist can't create a great piece of art. If you want to ace graphic designing, here is the effective process you need to follow.
It's obvious, but you need to understand and follow the project brief. It helps the designer and client to stay on the same page and align on project expectations. As a designer, you must need to know how to design and copyright a logo after discussing its brief with the client. The brief also helps manage the project, identifies the scope and provides information on what the project is meant to achieve. Using the brief has following benefits:
You can also craft your project brief using a tool called Jotform. The tool enables you to make simple forms that you can share with your client to get whatever information you would need.
Once you understand the brief and understand what the client is expecting from you, it's time to carry out market research. Researching is also helpful in determining the direction you'll be taking to move your design project. It also allows understanding factors such as your client's competitors or what their target audience responds to.
Moreover, researching before starting your design project provides insights into what is currently trending in the industry. It also allows understanding factors such as your client's competitors or what their target audience engages with. You can look at the client's competitor's designs as a source of inspiration. However, you shouldn't copy the design.
The research phase also allows you to analyze what works, what doesn't, and how you can improve your design. And you can always go for alternate resources to gather as much information about the client's competitors as possible. Apart from Google, you can use tools such as Ahrefs or Buzzsumo to identify them, Google Maps to know where they are, and explore industry directories such as Check a Trade or Yelp.
Finding inspiration for your project is essential to start designing. However, you need to organize it to transform your inspiration into a cohesive base that enables you to build a design that impresses clients and engages the audience.
The step might sound daunting, but you can simplify it by creating a mood board. Mood boards are physical or digital collages that help arrange material, text, images, or other design elements. You can organize these elements into a format that gives an idea of your final design. Be it a brand, website, or product designs, mood boards are the best way to get a cohesive base for your design project.
More importantly, mood boards help refine your project's style before you step into the design process. Unlike mockups and prototypes, these boards are cost-effective, don't require resources or time, and provide an idea about the final look and feel of your design.
Once you understand the core elements of the project, such as background, ideas, thoughts, and client's expectations, it's time to look for ideas for your design project. When generating design ideas, don't forget to map out your design's purpose.
Also, allow yourself to think outside of the box ideas in this phase. You can opt for lateral thinking to find useful ways to ace your design. Don't hesitate to consider multiple approaches instead of focusing only on the conventional means.
To get more inspiration, you can also consider design platforms such as Dribble, advanced graphic design (a Facebook group), Q&A portals such as Quora and Designer's talk (slack community). These platforms are excellent for validating your ideas and prioritize them.
Therefore, don't hesitate to analyze existing designs or showcase your ideas to gain suggestions or feedback on the platforms.
Thumbnailing is one of the essential steps in the creative process. It also defines what you'll need to do in the next levels of your projects.
Moreover, the step enables you to eliminate ideas that won't align with your design. And allow you to focus on the smaller elements, including features, curves, perspectives, and lines that may go well with your design.
If you avoid thumbnailing at the beginning of designing, you might have to redo a lot of design elements along the way. You might find an awesome idea, but without thumbnailing, you're likely to spend additional time refining or revamping concepts.
If you put it in simpler terms, a design concept serves as the idea behind the design. Developing a concept for your design allows you to understand its underlying logic, thinking, and reasoning. The concept you develop provides insights about the colors or type. It'll also help you decide the aesthetics for your design and determine the grid.
More importantly, concept development also allows you to clearly see which elements would work or which wouldn't work to complete a compelling design. You need to focus on the factors that help your design stand out. Also, after initial research and idea generation, your concept must align with the client's brief.
Moreover, concept development is also a phase where you could decide if your design differentiates from what's available in the market or not. Your concept needs to be unique, but it should target the right audience.
In this step, your design will begin to look like what you might be presenting to your client. You can start building your design from the selected concept and developed thumbnails.
Moreover, you can utilize software and tools such as Illustrator, Photoshop, Adobe Creative Cloud programs or InDesign that are appropriate for your design project.
Also, you can use digital design programs such as Sketch or analog tool such as paintbrush and paint depending on the requirement of your design. This step also enables you to experiment and find a way to transform your idea into an attention-grabbing design.
After exploring and experimenting, you need to refine your design so that you can present it to your client. You should refine or make adjustments until you're satisfied with it and it looks like what your client had asked for.
But before that, it would be best to double-check if the design is responding well to your client's brief. You can also compare it to the researched market and see if it's applicable to the client's target audience.
No doubt, presenting the final design to the client is one of the nerve-wracking part of the process. However, you should explain what you have created and the decision you have made at each design stage. You also need to be ready to receive any constructive criticism and make adjustments accordingly.
It's best to focus on the client's feedback as they share their thoughts on the design and how the final product should look. Once you get the feedback, don't hesitate to make a few tweaks and bring the design to perfection.
For example, if you're designing a label, your client might ask to include or exclude a particular image or suggest changes in the font. People engage with exciting designs as they appeal to them.
When you make slight tweaks and refine the design, it'll start to look better than before and likely to engage the target audience.
These are the basic steps involved in the designing process. If you understand briefly, conduct extensive research and brainstorm unique ideas, you're likely to ace your designing project.
There's no denying that designing is an extensive process. That's why it seems best to opt for designing or branding services providers. When you seek guidance from professionals, they may help you build unique designing solutions to engage the target audience and stay ahead of the competitors.
Until next time, Be creative! - Pix'sTory made by Anas Hassan
Anas Hassan is a design consultant at leading Branding Agency Logo Poppin . He has a deep interest in exploring trends of graphic design and digital marketing. His hobbies include tinkering with his projects and enjoying an occasional steak dinner.