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8 Ways to Improve Your Website Performance

Written on Wed, Jun 2, 2021

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In this era of instant gratification, same-day delivery, and otherwise high customer service expectations, the visitors are not going to wait for a very long period of time for your website to download.

Website performance and download speeds improve and can make a real difference in customer behavior and improve sales conversions.

Being in business is not easy, you have to make efforts to be in the race. And to improve website performance, various business owners automatically assume what they require on their website to grab more customers to it.

The extra features opted by any business person are:

• Parallax web scrolling;
• Trendy moving background.

However, the major point to keep in your mind is that a fast website comes with some sacrifices. Being a business owner, you have to make decisions instantly about what adds up to the core of your business. To provide the fastest and the most effective user experience to your customers, here are 8 ways to improve your website performance:

[1] Avoid Data-hungry Website Features

Almost 95% of the population uses desktop and mobile devices to access various websites in this developing world. And data-hungry website features can harm the user experience.

Apart from this, avoid using long videos, infographics, flash components, and animations that take much longer to load than simple graphics and text. It will help you to improve website performance efficiently.

It is a necessary step as long videos make it difficult for the search engine robots to crawl the site latency affects the quality of its on-page SEO and its overall search rankings.

Also, slow-loading website features also bound navigation by enhancing the time it takes for a new page to load. Everyone is aware of the fact that no visitor likes to wait for your website to load.

[2] Use Navigational Bars

Having an onsite navigation bar on a website is a deprecative website navigation feature. Ensure that the button mentioned on the top and bottom page of your navigational bar is logical and well-structured.

For example - Your web pages such as Company, About Us, and products buttons should forgo the "Contact Us" button, which will help you designate a lead generation opportunity that a potential visitor is likely to explore after conducting on-site research.

Other than this, your website should also have an intuitive layout that includes pages that convey the important information without integrating key issues.

[3] Invest in Responsive Website Design

Due to recent changes in the Google algorithm, now the mobile responsive design is now preferred for a better website layout and navigation approach.

In case you haven't switched to mobile-friendly responsive website design then you should do it ASAP. You can also take help from professionals to get a responsive website design for your business.

[4] Avoid the Back Button

While it's always better to give your visitors an option of browsing back to the homepage, so that they can navigate through your website as per their desire, however, if your website requires the use of the back button to move further from important site pages, then you should implement an alternative design for your visitors.

It is necessary as, in multiple cases, the fix is as simple as installing a standardized, 100% functional navigation bar on your website pages and subpages to help your visitors get a better user experience. Your visitors get more options to opt for.

[5] Compress Images and Videos

There are times when your website images and videos are unnecessarily large, and their size doesn't positively contribute to the site. In order to decrease your site load time and to improve website performance, you should consider compressing the size of your images, files, and videos of your website.

File compression does not decrease the quality or resolution of your files, but it decreases the amount of storage space and helps your website to load fast. There are two types of compression:

• Lossy works by removing unnecessary information whereas;
• Lossless doesn't remove any file information, it just removes a plethora.

You must be thinking about, "How to compress your website images and videos for better results?" Here are few steps that you can go through the below-mentioned steps:

• Decrease the actual image size in any editor application;
• Combine images into CSS sprites to decrease the round trips;
• Set a container property with maximum width not exceeding 90% of boundary width.

[6] Consider Multiple Hosting

There are multiple hosting options available in the market that you can opt for depending on your site's development and growth. Despite that, most of the websites use shared hosting as it includes dozens of websites on a single server.

Shared hosting is the low-cost form of web hosting because both the server resources and their related costs are split among the sites hosted on the server. Shared hosting works well most of the time, shared hosting works well, but if your website is growing, then it may require upgrading to your hosting.

However, it is suggested that large websites should consider upgrading their hosting to a dedicated server for better website performance.

[7] Try a CDN

A content delivery network is a system that uses various servers to deliver websites and other web content depending on the user's location and website's content.

It is necessary to make your website's static files, like CSS, images, and JavaScript, and deliver them efficiently to your visitors.

[8] Fix Broken Links to Improve Website Performance

Broken links are bad news for website owners. It is because broken links can impact bad on-page and off-page SEO. To ensure how to improve website performance, you should cross-check all your links and replace the broken links so that it helps you enhance traffic on your website.

Final Thoughts

I hope the article has helped you get a suitable answer of how to improve website performance.

However, to ensure the best user experience, you should focus on various factors such as coding, server-side tuning, and optimization, image quality, and size. You can do that with the use of multiple tools and techniques available.

Until next time, Be creative! - Pix'sTory made by William Hills

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