Many marketers consider video marketing strategies as a vital component of their entire digital marketing campaign. This is not surprising because video marketing statistics indicate that including a video on a landing page increases client conversion by 86%. It is evident in this data that consumers respond more positively towards videos.
However, apart from this method, marketing experts can also opt to utilize others to improve their performance. These tools, which have various marketing functions, can help you effectively and efficiently manage your marketing team, so you can serve your clients well.
We've outlined these tools below for your further information. Do note that they have the potential to help all marketing practitioners become better performers.
Efficient project management calls for proper implementation of work processes. It involves formulating strategies for the smooth workflow to achieve company objectives best. Likewise, project management facilitates continuing communication among team members. Some valuable tools for managers include the following:
This all-inclusive solution combines multiple features in a single software. These consist of projects, tasks, collaboration, reporting and contact management. For instance, projects have sub-tasks and deadlines. You can access a shared calendar and meeting schedule as well.
Many project managers enjoy using Scoro. It is capable of streamlining work in this one simple tool. It has the power to store all your vital information in one central location. This makes information accessible for everyone in the team, paving the way for better management and accuracy.
This reliable platform allows everyone to communicate with each other seamlessly, even if they have various tasks. When team members remain connected during working hours, there is better collaboration.
Asana helps users in managing their tasks efficiently, along with document storage and project notifications. The only downside is it doesn't have a financial component nor time tracker.
Reputable enterprises utilize this multipurpose management software. It eliminates the need for several tools in running your business. Proof Hub's software saves time in sharing feedback. The app makes management less demanding for you and your team.
Users prefer Base Camp due to its social media type of interface. The app's main feature helps manage the tasks of numerous collaborators. It also reports on project performance and maintains a separate dashboard for each of your clients, allowing you to integrate a customer service component in your workflow. As such, reporting and monitoring becomes easier across teams and varying projects.
With more than 5 billion people owning a mobile device with at least two social media platforms installed, it is vital to leverage these numbers so you and your team can optimize your marketing campaigns. As Bill Gates once said, if he were down to his last dollar, he would spend it on PR. The latter is a critical component of marketing and promotions. No matter how excellent any business is, it will not matter if people are not aware of its existence.
As such, it is essential to prioritize social media management, which refers to creating and managing content on social media networks to boost your clients' profiles and expand audience reach. Likewise, it entails scheduling and analysis of said content. Do note that social media management goes beyond posting profiles. It includes engaging with consumers for more visibility, which can bring more social shares, generate more leads, improve client relations, and amplify revenues.
As seasoned marketers, you must not only rely on the tools mentioned above, but it is also vital to integrate innovative techniques and ideas to your digital marketing strategy such as hosting your own podcast, social media marketing, etc. So you can handle this aspect with ease, take note of the following frequently used social media tools below.
This FB tool creates and runs proactive advertising campaigns. Facebook's tool removes third-party costs for ad creation and management. The platform's specific parameters help you focus on target audiences.
This cloud-based app helps marketers easily connect with clients. You don't need to worry regarding analytics, publishing, and engagement. Marketing specialists can quickly build and sustain relationships with customers using this tool.
MailShake will help you connect with 'influencers', which gives your team an advantage. For one, an influencer has an established network of followers, which your clients must capitalize on to improve the company's bottom line. Thus, influencers can share your brand, product, or service to their followers.
Survey Anyplace is a software tool that helps manage a marketing team. It empowers you to create questionnaires that do not only ask questions but also return valuable insights and advice to your respondents.
Many enterprises and individuals use this social media management app. It has a suite for different products in analytics, collaboration, and engagement. Marketers love Buffer because of its intuitive feature.
SEO consists of tools to help optimize your clients' websites and boost their visibility. In your end, it involves managing numerous keywords and backlinks. Relying on these tools also helps your clients' websites rank higher in search engine rankings. As an SEO expert, you can use some of these tools.
Moz assists businesses in enhancing their local SEO listings. Likewise, you can use this tool for conventional optimization functions. These practices include tracking link-building efforts and rankings.
This free tool provides an extension for Firefox and Chrome browsers. It offers users plenty of benefits. You can analyze domains, internal links, and URLs. At the same time, you can check SEO audits (on-page).
Google's Search Console helps users get information about their business. You also obtain information about the Click-through-Rate. Here's an added benefit. This tool will inform you after your URLs have been indexed.
This Google app performs search insights and complete web statistics. Moreover, it has the capability to track website traffic. Analytics also provides several keyword suggestions. People use these terms in landing on web pages.
Data analysis is crucial to monitor and evaluate your performance frequently to determine consistency. Every day, millions of bytes of data are generated every single day. This includes all your online marketing efforts. If you want to be able to see which strategies are working and which are ineffective, you need to stay on top of your data.
A data analyst app that tracks and updates team efforts and incoming revenues is crucial for your firm's success. This can help you measure your results, focus your resources on stuff that works, and help your clients reach the right target audience. Popular data analysis tools include the following:
This app informs users of customer response to their website and merchandise. In short, Kissmetrics provides advanced behavioral analytics. It fits all e-commerce platforms.
This tool helps users retrieve information from websites together with benefits. For PPC users, it drives traffic to your landing page. Landing Page Grader works with AdWords in grading landing pages.
SEMRush helps provide information on keyword performance. This tool has solutions for SEO, social media, PPC, and web content. Millions of marketers globally reportedly trust said app.
The next step is data visualization. Meet Prezi Design, a cloud-based graphic design tool that lets anyone create and share dynamic designs and data visualizations with ease! You can create eye-catching social media posts, share results with interactive infographics or dashboards, and produce engaging animated visualizations.
There is a famous adage that says content is king. In marketing, sending the right message at the right time to the right people is crucial. This is where content strategy tools can help you deliver the right content using the perfect medium to reach prospects and leads that matter.
Content strategy helps users choose, produce, and organize content for target audiences. Developing the right strategy requires the use of certain tools. The latter will allow you to optimize your time and resources in helping your team and clients accomplish your goals.
Evernote allows you to pick up, organize, and share notes with team members. This can be the best way to be organized or plan for future content. You can also access this app through mobile devices.
Office 365 combines multiple tools for content marketers. However, users must be online for an easy workflow like Word to OneNote.
Using Google Alerts, you can monitor and reply to vital topics. Launch an alert for your brand or essential keywords. You'll get alerts daily, weekly, or in real-time.
With this app, users can search and share content quickly. Business owners like Curata for fast results.
You can create content upgrades through this platform. Check out your analytics app to identify successful posts. Next, copy the posts and paste them on Google Docs. Export them as Portable Document Format or PDF. Lastly, use Opt-in Monster in delivering the upgrade.
Now, you have identified several helpful tools for your marketing group. Which among these solutions are you most likely to use for your team? Do let us know as we can help you choose the platforms that will work best for your company to collaborate better and create more successful marketing campaigns.
Until next time, Be creative! - Pix'sTory made by Lidia Hovhannisyan