Having a social business account for an online business is no longer optional. With billions of people using popular networks like Facebook, Twitter, Instagram, and LinkedIn, trying to connect with them, there makes perfect sense.
Businesses understand that today, the vast majority of them have social media accounts. According to AdWeek, 88 percent of U.S.companies use social media for marketing purposes, which means that the competition is unbelievable.
This finding, however, doesn't mean that a business cannot stand out from the crowd. Marketing your business on social media doesn't cost an arm and leg compared to traditional advertising methods, but instead requires following the latest, evidence-based techniques.
If you're wondering what those techniques are, read on. This article is an ultimate guide to social media management for small and medium-sized businesses that will have on your way to build brand awareness, drive sales, and attract new customers.
Social media guidelines are a collection of principles that guide employee and brand behavior on social media. Mostly, these principles are best practices and suggestions on how to act in certain situations to avoid damaging reputation and providing quality service (if applicable).
For you, as a business owner, having these practices and suggestions in place is very important because they provide social media managers with specific instructions in situations that require special consideration. By introducing these guidelines, you're also letting everybody know that they shouldn't mess with the brand's image online because they may be consequences.
These are the main goals and considerations that your social media guidelines have to cover:
There are a wide variety of content types out there, so you have to know what ones will work for you. The best-performing ones in recent years are described in the Social Media Marketing Trends Survey Summary Report chart below.
Let's discuss some of these content types:
To ensure quality content, remember the following essentials of content marketing.
Quality reigns supreme here. It's tempting to put as much content out there as you can to attract some attention quickly, but this strategy will ultimately make quality suffer. A better way is to focus on quality and share content that delivers value using a specific posting schedule.
Said, you have to figure out the ideal frequency for your social media posts. The rate is based on several factors, including the time when your target audience is active on social media. Here are typically social media guidelines, according to data compiled by John Rampton, a Forbes contributor:
Remember: this is the generic best time for these platforms that work for most businesses. Figuring out the best time for your business may require more research on your target audience. Specifically, you'll have to figure out when your audience is online.
Being a trustworthy brand means that you have expert knowledge of your industry/niche/products. Customers pick brands very carefully; otherwise, company review sites wouldn't have existed.
"Many consumers rely on social media to determine what products and services to use, so being a brand that gives this advice means an increased trust and a positive reputation." – says social media manager
Thomas Ray at Axonim say:
To build brand authority, consider the following:
The importance of two-way communication on social media for businesses cannot be understated. The stronger the relationship is between your brand and its customer base, the better the former is positioned to sell and develop.
So, here's what your social media guidelines should contain in terms of engaging with customers:
Success on social media doesn't happen overnight. While the tips above are not requirements for success, they can significantly enhance your social media presence and increase the chances of becoming a famous, authority brand with an army of loyal followers.
Until next time, Be creative! - Pix'sTory made by Ryan Pell
Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works on thermal vision goggles. He loves everything related to traveling and new countries.