For the most part here, SEO always looks so neat and tidy whenever it’s written down. Like, there’s a plan, a roadmap, and a checklist that covers everything from technical fixes to on-page SEO in content. But once that plan meets real life, things get messy fast. Alright, but in what way, though? Well, a great example would be the fact that deadlines stack up. Well, not just that, but clients need attention, internal projects pop up, and, believe it or not here, but one part of SEO starts slipping through the cracks. Actually, more often than not, that part is link building.
Well, it’s not because teams don’t care about backlinks (it’s the furthest thing away from that, actually). In fact, most teams know how important they are. It’s just that link building is time-heavy, repetitive, and mentally draining in a way that other SEO tasks aren’t. Just think about it for a moment; you have to deal with outreach emails (in hopes that something even happens in the first place), follow-ups, content placement, quality checks, and reporting. It adds up quickly, especially for teams that are already stretched thin, and it’s not always as seamless or as easy as it might sound too. It seriously is a lot of work.
So a lot of people look into using FatJoe since they’re known for being the best provider for outsourced link building, and it’s positioned as SEO support for teams that simply don’t have the capacity to do everything themselves (or simply just don’t want to do it). So, instead of piling another responsibility onto an already full plate, the idea is to hand off link building to a service that does this all day, every day. But the big question is whether that actually works in practice when teams are overloaded. The whole point is to simplify things on your end, so can they really step up to the plate?
Not to be confused with Fat Joe the rapper here, FatJoe (see, all one word), is an outsourced SEO services provider that focuses heavily on link building. It’s used by agencies, freelancers, and in-house teams that need backlinks built consistently, but don’t want to manage outreach internally.
Again, it’s a lot of work, and rather than hiring staff or building systems from scratch, teams can order link-building services through a dashboard. The entire process is really simple, too, so you don’t need stress or overthink either, which helps. So, FatJoe handles the outreach, placements, and delivery, while the team stays focused on strategy, content, and results.
But it does honestly help to know that this setup isn’t really aimed at beginners learning SEO from scratch (but you’re still more than welcome to use it, of course). Instead, it’s more suited to teams that already understand what they need, but don’t have the time or energy to execute everything themselves. Well, it’s ideal, but again it’s not only suited for teams, but a lot of individuals and small businesses improve their SEO by using it too. Basically, one doesn’t exclude the other.
Which is honestly a fair question here. Well, link building has a habit of becoming the “later” task. It’s always important, but it’s rarely urgent, which means it keeps getting pushed back. So, when teams are overloaded, that inconsistency can eventually hurt performance over time. And besides, outsourcing helps by removing the execution burden.
Like, the work doesn’t depend on someone remembering to send outreach emails between meetings or squeezing placements into an already packed schedule (and trying to find and hope you can get the placements, that’s another thing to keep in mind too). So, instead, it just gets done easily.
Well, there are plenty of agencies (and freelancers) out there that offer link placements. So what exactly makes FatJoe so incredible compared to all the others? Well, there’s a few things that do make them stand out!
It Takes the Execution Off the Team’s Plate
And what exactly does this mean? Well, strategy stays internal, but the heavy lifting is outsourced. So that balance works well for teams that are already juggling too much.
Reporting is Clear and Uncomplicated
What really helps is that there’s clear reports, which means less time explaining results internally or to clients, which saves more time than it sounds.
It’s Predictable and Repeatable
Alright, sure, this one might sound like a weird Pro, but if you think about it, there’s comfort in knowing what’s coming and when, that, and knowing how to do the order process (and there’s no surprises either).
Easy to Scale Based on Workload
Some months need more links, others less, and FatJoe allows that flexibility without the complications that come with staffing changes.
While FatJoe is a wonderful service, it’s not like they’re entirely perfect either, so there’s a few things to keep in mind here too.
It’s Not a Bespoke Service
Is there a particular domain you had in mind? Is there anything that’s really niche and really specific you’re wanting? Are you wanting something custom? Well, if you answered yes, then they might not be ideal for you. Just keep in mind that FatJoe runs on systems, not custom outreach relationships. So you can’t really expect a highly personalised campaign.
Strategy Still Matters Internally
No, this isn’t a replacement for SEO thinking. So, teams still need to decide how link building fits into the bigger picture; it’s not really a “set it and forget it” sort of thing.
Results Depend on How it’s Used
Well, like any outsourced service, it works best when expectations are realistic, and it’s used as part of a broader SEO plan, not as a quick fix.
FatJoe isn’t trying to be everything. It focuses on one specific problem: helping teams keep link building consistent without burning out their internal resources. And so, for teams already carrying too much, that focus can be genuinely useful. Now again, like what was already mentioned here, it won’t replace strategy, and it won’t magically solve every SEO challenge either.
But as a support system for overloaded teams, it does what it says it does, and that’s often enough. So, with all of that said here, for teams looking to ease the pressure without sacrificing progress, FatJoe is a practical option worth considering.
Until next time, Be creative! - Pix'sTory