How to promote your business through social media

When we talk about advertising a product or service on social media platforms, we actually refer to social media marketing strategies. They help you attract new customers in order to build a successful and strong business and is usually achieved by creating engaging content that users will share on social platforms.

Did you ever think that there was a time when social media was not a part of our lives and that there was no Facebook, LinkedIn or Twitter? Nor PixTeller?

Social media marketing

Some years ago people were just learning to use a computer, the Internet and how to communicate via emails. Nowadays, social media websites revolutionized the way people all over the globe communicate and socialize through the Internet.

Therefore, communication is one of the major benefits that social media brought to our lives. It was like a light in the shadow. We used to hear about the people on the other side of the globe, their lives, businesses and experiences on TV shows or news. Now, we can just Google search for any type of information we want to know and benefit of real-time communication with anyone all over the globe on social websites.

Businesses benefit of various communication methods like social media, which has been a big success over the past few years and received a great deal of attention. One of the best choices on social media platforms is the visual communication. PixTeller is a great example when it comes to this: you can bring life to your thoughts and words through amazing designs and then share them on any social network. This can bring you new audience, customers, friends, perspectives and experiences.

Before stepping in the social media marketing, you have to make sure that you know who your business target customers are and where you should promote your product or service.

Social media marketing

You will need to create a business page by signing-up on social media platforms like Facebook, Twitter, LinkedIn, Google+, Snapchat, YouTube, Instagram, Tumblr, Pinterest to promote your service, attract and engage new customers. This will help you build and grow your business customers' community.

Also, you can take a look at social networking websites list to enlarge your perspectives and opportunities.

Each of these platforms has specific rules for businesses, therefore, you might want to read them first.

If you have a small business, you can create and manage a page through your personal account. For example you can try using Facebook for Business, which is monitored by Facebook employees and where you can find the latest news, tips and best practices that will help you grow your business and meet your goals. For more details on how to make a business page on Facebook, please visit https://www.facebook.com/business.

But if you are running a larger business, you might consider hiring a manager or using a special service, as operating on multiple accounts in the same time can be exhausting. In order to provide a high quality experience to your customers, you must maintain a constant connection, to answer their inquiries, consider reviews, shares and subscriptions.

Operating on multiple accounts in the same time platforms:

  • PixTeller is using Buffer, which is one of the greatest services that you can use to share your posts on social media. We also recommend you to check the following platforms that belong to the same category:
  • Hootsuite. With over 2 million users and 3 three different plans to choose from: Free, Pro and Business, this is the most used platform for managing social media networks around the globe. It supports social network integration for LinkedIn, Google+, Facebook, Instagram and Twitter.
  • Sprout Social helps you make a great social media marketing plan by smart publishing, monitoring activity on multiple social channels, measuring and optimizing with powerful analytics.
Social media marketing

All the services mentioned above will allow you to schedule your posts on regular basis on all of your accounts from one site, without having to manage them separately. You can also benefit of real-time statistics of your business strategy performance.

After choosing the path you want to follow, you can start sharing valuable content, like images, videos or articles to promote your business, attract and engage customers.

This is where PixTeller steps in. You can create amazing engaging images to promote your business activity and benefit of choosing it. You don't need to have designer skills to make an impactful graphic, as you can use one of the many templates and themes available on our platform.

With PixTeller, you can personalize pictures of your business or people who are enjoying the products or services you provide and post them to attract new followers.

Make sure that your graphics have eye-catching visuals, by using the best colour, text and image effects available on the PixTeller Editor.

Engage your customers by constantly sharing new posts, ideas and improvements of the product or service you are providing. This will help you build trust and loyalty among your customers.

You can also run a contest, as people love to share their opinion, suggest ideas and if they can get something out of it, they will for sure.

Promotion will help you extend the efforts of engaging people into your business community by providing a series of benefits based on your customers' needs and wishes.

Therefore, using social media marketing can help you grow your business from many perspectives, such as: increase the trust of the public by building a loyal community, engage new customers through product / service development, increase sales, save time and money.