5 Ways to Make Email Work Better

Email marketing is a great way to connect with prospective customers. Whether you want to sell products or build traffic, using email marketing campaigns is an effective strategy. It's one of the oldest yet successful marketing mediums online.

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Many businesses are not getting results from email marketing because they're not using the right approach. It does include having good content, either written or video email, but it is so much more. What if your recipients don't open the email? What if they open the mail but don't visit your website?

In the end, you want your marketing campaigns to translate to conversions. Besides providing the best content, what can you do to make your emails have the right effect?

1. 1. Build an Email List

   Start by building a list of emails you can market your product or service to. What if you already have a catalog? You can keep adding to it. Some of the ways you can build an email list are:

   • Website
     Put up sign up forms in locations where clients can see them. A strategic place can be on your homepage or blog posts that have the most traffic. Your forms should be GDPR compliant just in case you attract customers who live in the European Union (EU).

   • Social Media
     One fundamental way to build an email list is through your social accounts. As part of promoting your business, place sign up links on your social media profile, and encourage your followers to sign up.

   • Host a Giveaway
     You can get several email contacts by hosting a giveaway or contest. Give incentives to encourage people to sign up for your content. However, you don't want to attract just anyone. Use an appropriate excuse to attract your target audience.

2. 2. Segment Your Audience

   Segmentation of email lists is one of the most effective marketing strategies. According to Campaign Monitor, segmented campaigns drive a 760% increase in revenue. Segmentation ensures that people receive the content they want to see. You can segment by:

   1. • Demographics - Focus on where each customer lives and what kind of products or services they need.
   2. • Psychographics - Focus on what consumers want, based on what they buy or search for on your website.

   To help your segmentation process, include a subscriber profile on the welcome emails you send after clients subscribe. For old subscribers, you can send an email asking them to indicate their preferences.

3. 3. Use Other Types of Emails

   Focusing on direct email blast might not get you as much result as using other types of mails. Structure these emails based on what you're trying to accomplish.

   • Welcome Email
     Also known as an onboarding email, it's an integral part of your marketing campaigns. These are the emails you send to new subscribers to welcome them on board. Consider taking advantage of it to tell your subscribers what to expect and what kind of products you offer.

   • Transactional Email
     These are action-based emails that trigger when a customer makes a purchase. They provide an opportunity to communicate more with your customers. With this email, you'll either be confirming an order, sending a receipt, or sending a thank you note. Keep them simple and straight to the point. You don't want to overdo things.

   • Cart Recovery Email
     Some customers can add an item to their shopping cart and leave a website without buying. Make up for lost sales, using cart recovery emails to let them know they've not completed their purchase. Cart abandonment statistics, from Moosend, show that 50% of users who click on cart recovery emails will purchase.

   • The Survey Emails
     Surveys help you serve your customers better. Shoot them an email with a list of questions about your product or service. The responses you'll get can help you tailor your marketing strategy to their needs.

4. 4. Personalize Your Emails

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   People want to feel that they're essential to your business. Of course, they know they're not the only ones getting a particular email, but you'll gain their attention by personalizing.

   For instance, a subscriber will slightly open an email that begins with "Hi Jane" than "Hello Valued Subscriber." They'll feel more valued when you address them by their names.

   Next, introduce a cheerful line before going to the main point of the message. For instance, "It's good to hear from you" or "How are you?" will make subscribers relate with you better.

   Another way to personalize is to use your name in the sender's field, instead of using your brand name and designation. If you use a customized email, which you should, your subscribers will already know your brand name.

5. 5. Start with a Cliffhanger, End with a CTA

   The subject is the starting point of any email. If you craft it well, it will get subscribers to open your email. Use a cliffhanger to add a surprise element to your subject line. Engaging clients with a cliffhanger will arouse curiosity in their minds.

   An avid paper service user can receive an email that reads, "The secret of good paper writers..." or "The best essay writing tips are..." The incomplete sentence and ellipse will make him eager to open the email.

   After crafting a good subject line, you'll want to craft an excellent call to action (CTA) as well. A reader might love your content, but what if they're no links to take him straight to your website? Not everyone will go searching for you online.

   Make your CTA hard to miss and easy to act on by readers. However, it would help if you didn't use links with the famous "buy now" or "shop now" lines. You can try "buy now and get 50% off!" or "buy now and get a gift!" These will attract them more. When crafting an email, your goal should be to start well and end well.

Conclusion

Email marketing is an excellent strategy to grow your business. However, people are bombarded with emails daily, and you have to give them a reason to open yours. Make your emails work better for you by using these tips or approaches. If you do it right, you'll get good results in the long run.