10 Reasons SEO Web Design is Important for Business Success
Whenever any company makes some business investments, it's easy to see what their return will be.
Whenever you buy anything to resell, you should be aware of your margins. Understanding your ROI and its setbacks are important for the success of any business.
But when it comes to SEO web designing, business leaders often find it difficult to see the "whats" and "whys" of the subject.
Even though the benefits seem intangible, there are a lot of steps and processes that are involved.
Often business leaders find it skeptical to implement the steps.
But the only thing which keeps any individual stronger and pushes to work harder and harder is a lucrative sales.
No matter if you have a brick mortar store, digital business, or business that involves the internet, each business implements various tactics in order to receive higher revenue.
The first question that arises before implementing various methods for higher sales is "How can we reach a broad range of customers and how will they know what services does your company offers"?
The answer to this question is a good marketing campaign. With the right marketing scheme, you can reach your potential customer.
With the term marketing, you might be thinking about all the traditional ways to promote your business like flyers, brochures, newspaper ads, mouth to mouth marketing, and so on.
But, gone are the days when you needed to invest so much in promoting your business in front of a wide range of an audience.
With the advent of the internet and digital platform, all the stressful marketing tasks are no longer haunting.
Almost every business now moving their feet into the digital world.
There are many reasons why more and more people are turning towards getting their business online.
Some of the benefits of making your business are:
- - You can reach a large audience
- - No barrier in geographical location
- - Customers all over the world
- - Higher sales
It is not necessary that the business where the user searches anything over the browser only needs to be online.
Even the brick-mortar store can make their presence over the digital platform.
The primary need for any business to be online is a website.
You can not deny all the buzz of a website that has created all the hullabaloo everywhere.
Now the question arises is how can you promote a website?
The answer to this is SEO (Search Engine Optimization).
What is SEO?
SEO stands for Search Engine Optimization.
SEO is the process of optimizing your website in order to get organic traffic, or paid traffic from the search engine results page to your website.
In other words, SEO is the process of making a few changes in your website to make sure the website is attractive to a search engine so that they can display your website on the top of the search engine results.
Why is SEO important?
As stated above, with the right marketing, you can take your business to the next level.
In today's competitive world, marketing is not just an option to consider but has become a compulsion than ever before.
And with the ever-evolving digital techniques, SEO marketing has become more powerful.
A search engine serves millions of users all over the world per day who are looking for answers to all their questions or looking for a particular service or looking for a solution to their problems.
If your website, blog, or online store is entirely SEO friendly, then you will have an added advantage to meet your business objective as compared to the sites without SEO.
If you are looking for SEO web design, web design services, you have landed at the best place.
We are a team of seasoned-artist, helping a business reach its height of success.
The benefits of SEO are intangible.
But, here are the ten reasons for the business that wants to grow can not ignore SEO web design.
1. You keep your visitors you attract
It doesn't matter if you are into a business of e-commerce, professional blogging, a small business, or into the business of selling any service.
Getting traffic to a website is essential for the success of every business in the era of the internet.
Designing a website that is SEO friendly will help your website rank in search engines.
Ranking a website means that your website is visible whenever your potential customers are looking for the kind of service that you are providing.
A website that accomplishes this by being as responsive and as user-friendly as possible.
Why? Because it is what your matters to your customers.
More customers = more revenue + more profit.
2. Speed always matter
Certainly, visitors will not favor waiting long in order to receive something that they are seeking.
They will immediately jump to another website.
An expert designer knows how it only takes seconds to lose potential visitors.
Not only you will lose visitors, but you will also lose some revenue generated when they click on the ads or links on your site.
You can lose around 12% of the people who clicked to visit your website in just 2 seconds.
Count of the 4 seconds and you will lose 25% of your potential customers.
Isn't it a huge loss? Does your website take too long to load?
You can take a deep dive into our SEO web design tips, the Importance of SEO for small businesses, SEO services to speed your website and turn each visitors into potential customers.
3. Better user experience
Have you ever experienced while you visit any website that looked different but as soon as you click you find something else?
The design of a website gives you an odd feeling with the font and other design aspects like color.
Or have you experienced any difficulty in navigation?
A site like this may have implemented SEO but are not optimized.
If your visitor is distracted with any of these aspects, they won't waste their time trying hard to get to their results.
A proper design website will offer a seamless experience.
It will leave visitors with no choice but to say "great."
4. Seamless user experience will increase:
- - Leads
- - Sales
- - Affiliate clicks
- - Upsells
- - Sharing
- - Sepeat customers
This seamless design site will cut:
- - Length of the buying cycle
- - Lead nurturing time & money
- - Customer churn
- - Acquisition costs
5. SEO web design is optimized for conversions
It is necessary to attract customers to your website.
But having high traffic is not into your plate. You will surely wish to take each visitor to the "final closing sale".
SEO friendly website design is also a conversion rate optimized (CRO).
So, it will help you to get where you want to with all the high-quality website Your website should guide your customers with a mini conversation so that they get more involved.
The tiny micro discussion includes:
- - Click a link
- - Take a quiz
- - Video tutorial
- - Newsletter sign up
6. SEO gets your business the right attention
In effect, around 44% of people will warn friends, relatives, or colleagues about a poor website.
The other 79% will not return to your website if they experience any inconvenience.
The other 80% will prefer checking the reviews for your brand before making any purchase from your site, even if you offer accurate service they are seeking.
Seemingly, a website with a bad reputation and reviews will cost business lose 70% of their potential customers. This isn't the destination you were planning to reach neither a kind of attention you wanted.
This is where we as the best SEO web design, Web design services come into the picture, offering SEO service that will get you the right attention.
7. Good reviews
A website design under the SEO protocols will leave a long-lasting positive impression of your brand.
If your website is user-friendly, SEO optimized it will surely help visitors accomplish what they were looking for and ultimately give them a sigh of contentment.
It can convince them to write outstanding reviews for your brand.
Moreover, if they have a future call for the same service, they will undoubtedly come to your site. A site with excellent reviews can help generate more traffic.
8. More social media attention
SEO optimized website integrates everything to ensure visibility not just in search engines but all over the digital world.
We are mindful of the popularity of social media sites in its usage and importance.
They play a massive role in promoting a business to people of all ages.
An SEO optimized website design makes social media sharing directly from the website effortlessly.
Moreover, it includes widgets that will demonstrate social media popularity.
When any visitor visiting your site find something useful and decide to share something from your site it will create a more powerful impact as compared to an ad as it will be directly from the personal recommendation and not just from the attractive designs.
9. It keeps giving you back as long as you maintain
Designing SEO is not a one time process, it is a long-term investment, and a continuous process, which will keep paying you back as long as you keep maintaining it time-to-time.
With minimal one month of maintenance, it will have a snowball effect as with the time it returns begins to multiply.
10. SEO is cost-effective
Sure, it will cost you money. Nothing is available free, especially an array of services.
But considering the whole traditional marketing scheme, SEO is relatively free.
Think like this; you pay a substantial amount to get traffic through different platforms like Adwords, Facebook, or any other ad platform.
Indeed, you will be giving most of the valuable time in posting the right things in order to gain "traffic".
Isn't this process long and costs a lot of money? Most of the profit of your customer's purchase will be equal to the total amount you spent on all the marketing campaigns.
Whereas SEO website work hand in hand, delivering results as well as paying you back. Most importantly, it is relatively cheap in terms of the benefits it offers.
More and more people are now moving towards digital business. Designing a website or taking your business online is not enough in this competitive era.
Your business needs to stand out among a million others in the market.
If you haven't yet considered SEO web design, chances are you may lose a lucrative opportunity to take your business to the next level.
SEO web design is really important for your business not just in terms of traffic but also for higher revenue, better customer experience, and most importantly it will help add value to your brand.
Until next time, Be creative! - Pix'sTory made by Maulik Patel
Maulik Patel is Founder & Director of ClickMatix Australia.
His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
He is an expert in web marketing, search engine optimization, social media, affiliate marketing, B2B marketing, online advertisement of Google, Yahoo and MSN.