Have you ever used the word "logo design" in place of "branding" during a digital marketing conversation? Are you one of those who consider both the words synonymous? If yes, then it is time to have some nuance learning!
According to 77% of B2B marketers, branding is crucial for the growth of a company. On the other hand, 42% of consumers report that "a logo is an element that effectively presents a company's personality."
Both the data are convincing enough to understand that branding and logo are equally essential ingredients to excel in the market. However, both terms are not the same and interchangeable. If you want to know the difference between branding and logo, this article is your perfect spot!
Let's plunge right in to understand the difference and see how you can use both the tools to master the market.
A logo is a graphic symbol that combines both text and images, which serves as the identification of your brand and company. It is a direct reflection of brand image and values. Designing a fantastic logo is an essential step towards creating a unique brand identity.
It is the tool that marketers and company owners use to distinguish themselves in a highly competitive market. According to the latest 2021 statistics, "the top-ranked logos are of companies like Apple, Nike, Coca Cola, Mercedes-Benz, and Adidas."
Now that you know what a logo design is, it's time to understand the seven different logo elements.
Branding is a distinctive marketing practice through which you blow life in your engagement strategies. It is the perception customers have while thinking of a specific product and services provided by an organization or company.
Branding encompasses both the practical and emotional reactions of customers towards a company. It signifies the "gut feeling" reaction elicited in a customer when he comes across your products. Branding is a wholesome process to establish their brand.
After knowing about the meaning and elements of both logo design and branding, you can infer that branding is an overall process of establishing the image of an organization or a company.
It involves several elements like website, brand guidelines, mission, and vision to create perfect branding.
One such element is logo design, which serves as an essential ingredient to brand success. Logo design is a graphical element that facilitates the visual communication of an organization with its customers.
On the other hand, branding is a broader area that encompasses tangible and intangible aspects.
It involves customers' emotional reactions when they come across any element of a company's branding like its logo, products, website, etc. You are involved in the process of branding when you create a brand voice. When you run ad campaigns and apply social media marketing strategies to engage, it's branding. A logo plays an indispensable role in making branding successful.
Now that you know the potential of a logo design to make the best out of bucks, it's time to explore the function it serves as a potential branding element.
Branding is a process that assists an organization or business in establishing its wholesome identity with the help of elements such as a website, logo, mission, and vision. Logo design, on the other hand, is one of the crucial elements of branding. It aids with its appealing visual characteristics.
It is a broader concept of marketing a company that encompasses the idea of logo design.
An effective logo provides numerous benefits ranging from creating the brand identity to establishing emotional bonds and standing out in this high competition.
We hope this article successfully conveys the difference between branding and logo design so that you don't interchange the words anymore. Also, don't forget to enlighten others who use the words synonymously. And yes! Share your valuable thoughts and queries in the comment section below.
Until next time, Be creative! - Pix'sTory made by Bhavik Soni
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.