9 Top Digital Marketing Trends 2021 Has for Every Online Business

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1. Shoppable Posts - Will Have More Impressions

Online shopping is the essence of this rocky time. With business customers becoming more quick and online, the need for shoppable posts is getting realized more than ever. The shoppable posts are very hassle-free and quick for end-users to explore, as they redirect them directly to the company's shopping page or checkout process from consumable platforms like Facebook, Instagram, Pinterest, YouTube.

"These shoppable posts let businesses with products explore their e-commerce vitality across the manifold platforms, where user engagement is huge."

2. Use Less but Relevant Social Media Platforms

With pandemic still weighing over their heads, businesses are becoming more rational about utilizing every social media platform.

In the past, they have seen how being on every social media channel was not so much of a fair deal. Thus, in these coming years, we will see businesses chopping their roots from any wasteful social media platform. Like they will be seen active on few but very "popular" and "relatable" social media platforms only.

" Businesses will stress upon very streamlined engagement over the most effective and conversion generating social media platforms."

3. Rising Appetite for Short-form Video Content

Users during this pandemic have become more inclined towards easy-to-digest and snack-sized content in the form of short brand-related videos. The spread of small videos is very cornerstone this year as well.

Brands who are showing great planning and consideration towards creating creative, compelling, and brief videos will see a good engagement from the target audience.

4. More Attention to What Users are Searching for

Being considerate about the thoughts and needs of users is very important for businesses.

Platforms like Google Trends are becoming a go-to thing for businesses to understand what content is getting prioritized and searched over the web the most, by their ultimate users. The Trends let you understand what keywords are the most visible and lets you plan your PPC campaigns very prominently.

Today, businesses are surfacing the feeds and searches of users over the internet, to serve the information or offer exactly what they are looking for."

5. Voice Search Optimization Will be the New Common

Almost 1/2 of the mobile users use voice search globally. And 1/3rd of US citizens take help of voice searches, on a monthly basis. I n coming years, we will see businesses leaving no stones unturned to use and optimize voice technology in the following way:

• • By including FAQ type content over landing pages and the blogs;
• • Using conversational language in the parts of the content;
• • Optimizing the bits of content in the answer type format for pain points of the users.

6. Website's UX Will be More Important

Google's algorithms hint that maintaining vital UX features to the site is key to acting all good in the SERP. Good UI and UX are very significant for websites to drive traffic and further conversions. Poor web UI and usability could drastically tank the traffic.

This is why businesses will seem to put more conscious efforts at improving their UI and UX by:

• • Decreasing the website's load times;
• • Making the website smooth for navigation and checkout;
• • Using high-quality font, layout and images;
• • Making URLs and sitemap friendly for search engines;
• • Writing the most persuasive and informative web copy for the users.

7. Google Craves for Experience, Authority and Trustworthiness (EAT)

Google's Search Quality Evaluator Guidelines focus on giving great recognition to content online that looks experienced, has great authority, and forms a trust factor within the user. A good EAT gets the ranking preference in the SERP.

This year, we will see companies vouching for good EAT by:

• • Hiring subject matter experts to write reliable content for the audience<;/li>
• • Getting links from the high authority sites;
• • Procuring and publishing the user-reviews;
• • Writing the original content by referring to the authentic resources;
• • Keeping the content up-to-date in terms of right keywords use, latest information and facts;
• • Getting a Wikipedia page to show the veracity of the website/brand;
• • Writing only the information that is approved and not a fluff for the reader to digest.

"A website with good EAT is preferred for ranking over the ones that don't pay attention to their website's accuracy. This is why you will see online businesses, publishers, content creators more focused on serving only the confirmed knowledge to readers."

8. Remarketing Will be the Sustainable Thing

The market is very unclear right now. In this pandemic time, finding a new business is quite hard. So this year, we will see businesses placing bets on remarketing by nurturing old customers for more engagement and buyout.

Remarketing ads will focus on online ventures to bring qualified leads from social platforms like Youtube, Instagram, Facebook (where your previous customers are mostly at).

9. Chatbots Will be More Obvious

Chatbots are a fantastic addition to marketing tools. They are the best source to collect user data and serve them with relevant, quick, and accessible information in a go. This year, more businesses will turn towards intelligent and human-like chatbot solutions to make the readers stay worthwhile and engaging at their website.

The chatbots will be more strategically programmed to:

• • Understand the user's query and reciprocate in the best banner.
• • Collect the user data to help with more personalized content making or display.
• • To engage and entertain the users to help with the consistent website traffic and engagement.

This year, chatbots will be a much more significant resource than ever for online businesses to treat the users' queries and curiosities better.