Repurpose Donor Testimonials to Fuel Your Nonprofit Monthly Giving Campaign

Step 1: Gather and Organize Your Video Testimonials

Start by collecting high-quality video testimonials from donors. These can be videos of donors highlighting why they contribute to the cause or the impact of their contributions.

Use a nonprofit CRM tool to identify loyal donors who might be willing to share their stories. Most nonprofit CRMs help segment donors based on their contributions, making it easy to find high-value supporters for your testimonials. Since 94% of recurring donors prefer monthly giving, targeting these groups can help nonprofits generate compelling content.

Make sure these testimonials are concise and highlight the impact of your mission. You can download and save them on a cloud-based platform like Google Drive or Dropbox for future reference.

Step 2: Plan Your Short-Form Content Strategy

With attention span shorter than ever, short form content is highly relevant on platforms like Instagram reels, TikTok and YouTube Shorts. Short form content is easy to digest, engaging and more likely to capture and retain viewer’s interest.

Plan the content to resonate emotionally with viewers and compel them to take action at the end. This short form content should be around 60 seconds where the first 5-10 seconds should be a hook to grab attention, next 30-40 seconds should explain why donors give and the impact of their contribution and the last 5-10 seconds should encourage donors to join your monthly giving program with a CTA like “Click the link in the bio” or “Check the link in the caption below.”

Step 3. Edit Your Video Using Pixteller

The idea is to post bite-sized content across different platforms. This is where intuitive and free tools like PixTeller can transform your long form testimonials into engaging short clips. Here’s how to do it.

1. Choose a Pre-Made Video Story Layout

Log in into PixTeller and select from hundreds of professional, unique, animated story templates. Select a template that matches your nonprofit’s campaign by clicking the Use button.

2. Change Words, Photos, Colors, Filters and More

Once you’ve opened the template in your browser, you can customize it. You can change the background color to match your nonprofit’s brand for easy recognition. Next you can add your own words or pick a quote from the video, insert photos, shapes, or nonprofit’s logo to boost brand identity.

The best thing is that PixTeller offers you can choose from a range of colors, fonts and filters to create a perfect video that matches with your monthly giving campaign.

3. Customize the Video Motions

PixTeller’s animation mode allows you to customize each element's animation properties. You can add or remove frames to handle the animation length, speed, acceleration and video effects.

4. Save, Render to Share Your Animated Story

After editing and animating your video story the next step is to save and render. The rendering time depends on the length, resolution and complexity of your internet’s connection. Download the video story in MP4 format to easily share across social media. Save versions for each platform, labeled clearly.

5. Optimize For Each Platform

Each social media platform supports different resolutions of video, so make sure you optimize it for better view and quality.

• • Instagram Reels: The platform supports a 9:16 aspect ratio. Keep the testimonial video under 60 seconds and add hashtags like #Nonprofit, #NonprofitGiving, or #MonthlyGiving.
• • TikTok: Align the video with TikTok’s creative styles. Reports reveal that nonprofits saw a significant rise in TikTok audience, growing by 112% in 2023.
• • YouTube Shorts: Nonprofits often overlook YouTube when it comes to short-form content. Ensure the video is vertical and under 60 seconds. The best part is that you can use a clickable donation link in the description for easy giving.

Step 4: Integrate With Your Nonprofit CRM

Set up a monthly giving campaign on a CRM platform like Donorbox. Include a clear, compelling pitch. Add a link to this page in your video CTAs. You can tag donors who engage with your campaigns on social media and use a nonprofit CRM tool to send personalized thank-you emails or messages to donors who provide testimonials or engage with your video.