Top Tips For Marketing Your Company In Different Mediums

Digital and social media platforms

There are many ways in which digital and social media platforms can be a benefit for your marketing success. Social media, in particular, has become a powerhouse for marketing and advertising.

Video has probably become the most popular and invested form of medium because so many people now engage with video as the main type of media. It’s therefore essential that you’re prioritizing short-form video between five seconds and ninety seconds ideally.

Platforms like TikTok and Instagram Reels are all great ways to capture what is now a shorter attention span for people online.YouTube is best for long-form videos, whether that’s a long-form tutorial or a how-to guide, for example. It’s also the only platform where the content you posted years ago can generate leads.

Think about how you can humanize your brand. Try to move away from talking at your audience and instead, get them actively involved with anything you’re doing on social media. Use questions, polls, and create behind-the-scenes content to help build a dialogue rather than just pushing promotions all the time.

A Google Business Profile is also useful to help, and should be a top priority, specifically for local businesses.

Content and search marketing

Content is king on the internet, and so everything you can do to improve your content efforts is essential. Search marketing is also important because the way you optimize your content can influence whether or not it gets seen online.

SEO or search engine optimization is likely something you’ve heard plenty of before, but if you’re not quite sure how it works, then there are some fantastic resources already available online.

Search engines are now prioritizing human-centric content, so focusing on your customers’ pain points specifically through blog posts is more effective than trying to stuff it with keywords.

Artificial intelligence is something that can be a real help. That’s why it’s good to make use of AI tools where possible to predict customer behavior and deliver hyper-personalized product or service recommendations via dynamic web content.

Any content that’s in existence should be repurposed strategically where possible. Applying the 5-5-5 strategy, which is creating five core pieces of content, repurposing them into five smaller assets, and promoting them across five channels, is all helpful for driving growth and success.

Traditional and offline mediums

There are a number of different traditional and offline media to explore. Although the online world is dominating the advertising and marketing industries, making use of traditional alternatives is certainly important.

Direct mail can be incredibly effective when it comes to advertising and marketing. You’re able to utilize high-quality data online to ensure any physical letters or brochures are relevant to the recipient in question. Using high-quality printing services like AuraPrint is also handy to help create premium-looking literature that the recipients won’t just throw in the bin.

It’s worth thinking about the community, too, when it comes to advertising. For example, if you have the funds, you could sponsor local events in the area or join the community boards if you run a small business.

This type of advertising in the local community can establish trust and brand awareness. It also takes full advantage of the local market available for the business, which can often serve as your bread and butter of income.

If your business involves driving or has a fleet of drivers, vehicle wraps are incredibly useful as they act like mobile billboards. This all helps to increase local and national brand recognition, depending on where you or your drivers are driving to and from.

Direct and relationship marketing

Direct and relationship marketing are two areas that really help with improving your revenue and boosting customer conversions from nurtured leads.

Unlike social media, you own your email list, which is why you should be making use of lead magnets to get your users to sign up. SMS marketing still proves incredibly effective aswell, especially if you’re offering exclusive discounts for those who sign up for marketing news through their mobile.

When it comes to relationships, the influencer world still proves fruitful. That’s why you should be partnering with niche influencers where you get the opportunity to do so. Partnering with niche influencers that have smaller but highly engaged followings will likely deliver better ROI than using major celebrities. They’ll be a lot cheaper to partner up with as a result, too.

Customers will typically need three different exposures to notice you, and a whopping seven to remember you. It’s helpful to be consistent with your brand voice, any colors you use, and logos across all platforms. This will ensure that you are instantly recognizable and will likely reduce the amount of effort it takes for customers to remember who you are.

Measuring what matters is important when it comes to checking how your marketing efforts are performing. For example, it’s worth tracking KPIs like conversion rates, return on ad spend, and customer acquisition costs. Using tools like Google Analytics is just one example of how such tools can be effective.

If you’re looking to market your company across different media, then these are just several ways in which you can make it worthwhile for your business. Explore the ones that you’ve not tried yet, and don’t be afraid of thinking outside the box now and then when it comes to marketing and advertising in general.