8 Social Media Marketing Tools to Improve Your Results

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8 Social Media Marketing Tools to Improve Your Results

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Do you want to grow your follower base, increase engagement, and effectively market your brand on social media? All of this and more can be achieved with the help of social media marketing tools.

Use the power of technology to maximize the effect of your social media marketing strategy. Social media marketing tools can help you with content creation, regular publishing, campaign management, social listening, and more. They can save you time and improve the outcomes of your campaigns.

If you are ready to improve your social media impact, here are some amazing social media marketing tools you must know about.



PixTeller is an easy to use animation editor tool that individuals can use for personal or business purposes. It allows users to make engaging animated videos within minutes by using the system directly in the browser, without having to download the software.

PixTeller Price:

  • • Free - with limited usage / limited visuals per month;
  • • Pro account allows users to enjoy features like unlimited visual images, custom fonts, and graphic editor for $84 a year;
  • • Diamond account gives users the access to all Pro features and some additions like unlimited animated videos and easy to use animation editor for $144 a year.



Did you know that social media posts that contain videos have 48% more views? If you want to add quality videos to your social media strategy, Animoto is the perfect tool for you.

You can use Animoto's video templates or start from scratch. Either way, the drag-and-drop design will make it easy. So, get ready to create high-quality social media videos that will increase engagement.

Animoto grants you access to:

  • • 1 million free photos and video clips;
  • • Thousands of licensed songs;
  • • Tutorials on how to create videos.

Animoto Price:

  • • Free (limited version);
  • • Paid plans start at $15/month.



Buffer is a tool that values time. It won't let you waste it as Buffer will take care of streamlined publishing, social media performance analysis, and navigating your engagement with the audience.

Within this platform you get a 3-in-1 solution since you can use Buffer for:

  • • Publishing;
  • • Analytics;
  • • Engagement;

Buffer Price:

  • • Free (limited version);
  • • Publishing pro plans start at $15/month;
  • • Analytics pro plans start at $35/month.



Thorough research helps you build personalized and effective campaigns. Turn to BuzzSumo for the research part of your social media strategy. Whether you want to make your content more trending, find intriguing topics for your posts, or keep an eye on your online presence, BuzzSumo can get it done.

Rely on the BuzzSumo tool to:

  • • Analyze your content's performance;
  • • Surface most common questions for a specific keyword;
  • • Find out which content is trending;
  • • Search for influencers;
  • • Monitor your mentions.

For international campaigns, you can hire TheWordPoint translation company to translate keywords and then head to BuzzSumo to discover content trends.

BuzzSumo Price:

  • • Free (limited version);
  • • Paid plans start at $79/month.

Agora Pulse

Agora Pulse

Are you looking for a simple solution for social media management? You can find it in Agora Pulse. Juggling social media marketing responsibilities will be easier when you do it from a single platform.

This affordable tool allows you to:

  • • Manage social media messages, comments, and reviews;
  • • Plan and schedule content;
  • • Collaborate with the team;
  • • Perform social media monitoring for your brand and your competitors;
  • • Analyze campaigns and create reports.

Agora Pulse Price:

  • • Free (limited version)
  • • Paid plans start at $79/month



Audiense is designed with the purpose to help you find and understand your target audience. Audience insights that Audiense provides will make sure that you make informed decisions for your campaigns. When you identify your audience, you can target your campaigns and boost their performance.

For example, if you wish to build a social media campaign for your new game that is going international, you can use PickWriters localization services to localize the game and Audiense to research relevant audiences.

Audiense Price:

  • • Free (limited version);
  • • Complete Audience Insights $696/month.



Influencers have become a key addition to successful social media marketing. Affable is a data-driven artificial intelligence that can help you find the perfect influencer for your campaign.

With the help of Affable, you can:

  • • Identify suitable influencers for your target audience and your campaigns;
  • • Manage collaborations with influencers;
  • • Monitor competitor influencer posts;
  • • Measure results of influencer campaigns.

Affable Price: Available at request.



Without a great and synchronized team, there is no success. ContentCal is a collaboration tool that your social media marketing team needs.

The intuitive and simple tool that is ContentCal comes with:

  • • Visual content calendar;
  • • Organized approval process;
  • • Managing content with category tags;
  • • Performance analysi;
  • • Scheduling and planning functionality.

ContentCal Price: Paid plans start at $17/month.

Final Thoughts

The road to social media success is paved with social media tools. These tools are designed to make your life easier. Your workflow will be streamlined, your approaches targeted, and your results better. What more could you wish for?

Until next time, Be creative! - Pix'sTory made by Andrew B. Mazur

Andrew B. Mazur is a highly skilled freelance writer and a journalist. He is interested in education technologies and is always ready for informative speaking at TheWordPoint. In his free time, Andrew is interested in reading various blog posts about artificial intelligence, tech tools, and development in his free time. He always wants to spread his knowledge. Follow him on Twitter.

Photo & Animation Maker

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