The most important fact you need to know is that SEO has the highest ROI (return on investment) in comparison to any eCommerce marketing campaign.
When compared to social media or paid ads that require continuous effort and funding, SEO requires most of the energy in the beginning. Once your online shop is ranked, there are no repeated expenses, and you get to make the sales long-term.
Before digging into the subject, let's start with the basics.
Search engine optimization is the term used to optimize your website to index higher in search results and, subsequently, get more traffic from "organic" (or non-paid) search results.
SEO is an essential tool that helps your website get more exposure.
It integrates copywriting, web design, marketing, social media, and networking to achieve top positions in search engines.
Getting to the top of the line is crucial since 75 percent of internet users don't go past the first page of search results.
When it comes to traffic, organic searches are still vital, and they can significantly boost your reader engagement.
By improving eCommerce SEO traffic, you can get hundreds of extra sales per month with a little effort. And what's also great about – it is all for free.
Focus on working around keywords that are easier to rank for, have reasonably good search volume and high conversion rates. Taking buyer intent into account will help you choose the best possible keywords.
An individual query for "best running sneakers" online is probably going to look for reviews, compare prices and features, as well as pros and cons.
That person is still in the research phase, meaning they are less likely to buy.
A person looking for the exact brand names is probably looking for the best deal, and that particular internet user is more likely to make the purchase.
High-buyer-intent keywords with a decent search volume and optimal keyword difficulty are the ones you should prioritize.
After the homepage, product pages are the second most essential pages on your website. With the proper SEO work, these pages can become high authority pages.
First of all, take care that keywords are in proper places. Put your target keyword in the URL, the title tag, body copy, image alt text, and the metadata.
If you want to cut the expenses of additional in-house staff or SEO tools, consider looking up for the agency that could provide you with credible white label SEO service – it is a cost-effective way to get more organic search traffic. W ith high-skilled SEO professionals on the job, you get improved SEO traffic hassle-free.
To achieve excellent site structure, make navigation through your website simple. Make sure that no more than three clicks are required to get to any page.
To achieve this goal all product pages have to be easy to browse, and the home page should link to top category pages, and a couple of your best product pages too.
If you manage to implement this in a visually appealing fashion, you are on an excellent way to increase your traffic and grow your sales!
Allowing your customers to leave reviews is the simplest way to provide a constant stream of new content and increase your eCommerce's visibility. It is hard for online shops with hundreds of product pages to create new content continuously.
Instead, customer recommendations and reviews can serve as informative content with the potential to convince visitors to make the purchasing decision.
Google rewards page updates, so allowing reviews on your site provide regular fresh content and improve SEO traffic as well.
Since 2018 speed is a ranking factor in Google's mobile search results too. Prioritizing site speed is crucial since it also influences user experience significantly. Slow site speed leads to an increased bounce rate and weak SEO results.
According to research, 53 percent of visitors leave the mobile page if it takes longer than three seconds to load. You can use online tools to test your eCommerce site's load speed.
Creating blog posts around target keywords is the recipe for SEO success. Although incorporating the right keywords in web content and product description is important, you can up your game with blogging.
One more reason to sharpen your writing skills is the fact that sites with blogs have 434 percent more indexed pages!
Do you know that short snippets of text under a blog post's title in the search results? They are called meta descriptions, and they can affect your rankings as well.
Besides great content, remember to work on those for every post you publish. A compelling meta description drives users to click on your post instead of your competitor's.
Link building is another tactic to improve your eCommerce SEO. A link from a reliable website is particularly valuable in today's SEO environment. The Trust rank of the referring site is significant.
To build authoritative links, you need to create unique, engaging, and informative content people will want to link.
When you make an effort and create great content that engages the readers, it is more likely that people will share it. Influencers and bloggers may also pick up your valuable content and promote it to their audience.
As a result, your online shop will get more traffic, increased reach, and valuable natural backlinks to your site.
Like with all other textual content, keep product descriptions original. Duplicated copies can harm your SEO efforts and your site's rankings.
Since the release of Google's Panda algorithm, high-quality websites are being rewarded, while sites with irrelevant, less than substantial content are being penalized. Duplicate content was addressed by this algorithm too.
First, check if the content on your shop's product pages contains duplicates. If you find duplicated copies, don't hesitate to rewrite them to get original, well-written descriptions.
Publishing unique, high-quality content is the key to boost your eCommerce SEO traffic.
Improving your online shop SEO traffic requires work, but when finished, you get to reap the rewards. And it doesn't take years to achieve better rankings in search.
Until next time, Be creative! - Pix'sTory made by Jolene Rutherford
Jolene is a marketing specialist - turned blogger, currently writing for technivorz.com. Interested in digital marketing and new technology trends. Love sharing content that can help and mean to people.