Nonetheless, the color palette is essential for the website!!
But, we cannot underestimate the typography!
Typography is one of the most impactful and fundamental aspects of positive user experience. You must know that web design is 95% of typography.
The accurate typefaces improve the design and convert the content as easy to read. On the other hand, improper typography does the reverse. It can destroy the user experience and increase the bounce rate.
Hence, it is recommended to make typography user-friendly in the website design so that they understand where to look and whether they want to stay on the website for a long time or not.
Typography in web design is a set of rules for formatting text and graphic elements of a website, which carries a specific message, affects emotions, and motivates the visitor to take targeted actions. Depending on the direction of the website, these actions can be different. Subscribe to the newsletter, read more articles, leave comments, make purchases. Thus, typography goes hand in hand with sales design.
There is also a sensible definition. Typography is the science of text ergonomics, created to make the text easy to read and perceived by the website visitor. For this, a balance of text and graphic elements must be observed. Content without visual design can be dull and boring. So, you just need to know how to draw it up correctly.
The simpler, the better
Even if many new exciting fonts, emoji, animations have appeared, you do not need to use all of them at once. The website will otherwise look clumsy and not at all stylish.
The website must be readable
If you choose between the originality of the idea and the visitor's convenience, any web designer will choose the latter without hesitation.
The main thing should be different from the secondary
Good typography immediately shows what is essential and what is not. If the website elements argue with each other and the visitor's eyes rush about, not knowing what to choose, then the typography is lame.
The rule of the golden ratio
This is the division of the website page elements into proportions in the ratio of 3/2, or 5/3, and so on. Most often, this principle is used to determine the percentage of ad units and text.
The text is more important
Graphics should not pull the blanket over themselves and distract from the content but complement it and draw attention. Text information is often more important than pictures - which means that graphics should be at the service of the content, and not vice versa.
It is not only in music, as it was sung in one famous song. Everything on the website should be done nicely to the eye, harmoniously and naturally.
When using more than three different fonts, your website loses its structure and looks unprofessional. Remember that overuse of font size and style can mess up any markup. In general, keep the number of fonts to a minimum (two is more than enough, often one is enough) and stick to using the same fonts throughout the website.
If you choose to work with more than one font, make sure the font families match letter width. Take a look at the example below. The combination of Georgia and Verdana (left) share common characteristics that blend harmoniously with each other. Take the Baskerville and Impact combination (right) for comparison. "Heavy" Impact overwhelms its "notch" partner.
Font services (such as Google Web Fonts or Typekit) have many interesting ones that will add something new and different to your design. Plus, they're straightforward to use. Take Google, for example:
But what could go wrong? This method has one serious problem - users are used to standard fonts and read text written in such fonts faster.
Usually, the best solution is to use system fonts. An exception may be the need to stick to some type of font that the client has set: for example, for branding or to create something memorable. Remember that good typography affects the reading of the text, not the visual perception of the type.
The correct number of characters on one line is the key to the ease of reading your text. When choosing the text's width, you should focus not on your design but the clarity and legibility of the writing. If you want your reader to be comfortable, each line should be no more than 60 characters.
If the line is too short, the eyes have to change focus frequently, slowing the reading pace.
If the line is too long, the reader's eyes, on the contrary, have to focus on the written for a long time. For mobile devices, stick to a range of 30-40 characters per line. In web design, you can achieve the required number of names by reducing text boxes' width using em or pixels.
Users visit your website from different devices, which, accordingly, differ in size and resolution. Most user interfaces use text elements of various sizes (copy button, field labels, section headers, etc.). Choose a typeface that looks good and remains readable at any size. Make sure the headset you choose is comfortable to read on small screens. Try not to use cursive fonts as they look pretty. They can be challenging to understand.
Many typefaces are designed so that it is sometimes effortless to confuse similar letters, especially the Latin “I” and “L.”In some, the letters are so close to each other that the combination of "r" and "n" can be mistaken for the letter "m".
Therefore, when choosing a font, test it in different contexts. This way, you can make sure that the typeface doesn't make the reader understand the text.
Text written in caps or capital letters alone is suitable for a situation where the user is not involved in the reading process (for example, in abbreviations or logos). But in other cases, don't rape your readers with text in capital letters.
In typography, there is a particular term for the spacing between lines - leading (or line spacing). By increasing the leading, you increase the vertical space between lines, thereby improving the readability of text on the screen.
According to the rules, to ensure the readability of the text, the leading should be about 30% more than the height of the character. The correct distance between paragraphs increases reading comprehension by 20%. The designer's ability to work with white space allows users to assimilate the text's content in its entirety without missing out on any details.
Do not use the same or similar colors for text and background. The better the text is visible, the faster users can read it and catch the main points. The World Wide Web Consortium advises using the following ratio for body text and image text:
When you have chosen the color scheme, you need to give your text readable to real users and preferably on several different devices. If during testing some difficulties with text recognition are revealed, then you can be sure that in the future, many users may face the same problem.
Color blindness is a fairly common phenomenon, especially among men (8% of the male population is color blind). Therefore, in addition to color, it is advisable to use some other signs to highlight important information. Also, try not to resort to red and green colors, as these are the colors most often not recognized by color blind people.
Information that blinks or flickers can cause discomfort in susceptible users. Besides discomfort, it can also irritate many readers as it distracts them from the reading process.
Web design typography is continuously changing and flourishing. Nowadays, there is an abundance of styles and colors, details, and renderings. This helps to influence the visitors of the portal effectively. Large typography is popular now. It has many advantages over others:
Bright fonts of large size attract. It is desirable to use an unusual color scheme and correctly position the text on the portal. For example, on the pages of an online store, texts call for action to purchase goods, provide information about discounts and goods receipt, promotions, and presentations.
On the news portal, the central place on the page should be occupied by an actual and fresh article. Large texts correspond to advertising signs of the night city, urging to look at them, read information, and get acquainted with services.
When writing one phrase in small and large print, the visitor will pay attention to the massive letters and prefer to use the services of an attractive portal.
If you write the correct inviting text, you can influence the emotional state of the visitor. The guest will return to the site and become a regular user. A loud slogan alludes to the website owner’s identity to pique the interest of visitors and make them linger.
The banner blindness effect is known when users skim the page and do not dwell on essential details. Big headlines or advertising slogans written in bright letters help to highlight the main thing and get the desired effect from the site visitor. Smaller headlines show less relevant information.
Typography is crucial. By making the right choices, you provide the website with clarity and legibility. Simultaneously, the wrong choice can lead to the inattentive reading of the text, as it distracts all attention to itself. Typography should be readable, clear, and understandable.
The best typography constitutes a pleasant experience, whereas a type that is tough to read or does not suit the website tone can influence the UX negatively.
Look at the tips mentioned above to get the typography that is suitable for your website. We assure you of profitable results!!
In case you are stuck somewhere, then ask us in the comment section below. Also, if you have some suggestions, then let us know about that as well.