Which Type of Content Engages Customers the Most?

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Online engagements are something that every brand seeks to boost its brand awareness. But the competition is stiff, and there are a lot of brands also trying to gain online engagement with different contents.

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According to HubSpot statistics, there are thousands of content being created on a daily basis by numerous brands.

Content marketing generates about three times the amount of leads than other types of marketing such as paid search advertising does. Before buyers contact a sales representative, about 47% of them already viewed at least three to five contents.

These statistics just show how important content marketing is, and how much great content can influence people's purchasing decisions. Content indeed is king when it comes to online marketing.

Content is King

There are different types of content, and some content types attract more engagements than some others. Due to the large volume of content available today, buyers are becoming more selective about the type of content they engage with and consequently, this influences their choice of brand to buy from.

Consistently posting the following types of content is a sure way to get massive online engagements.

1. Videos

Video contents are an easy way to gain the attention of your target audience and get them to engage with your post. More consumers are beginning to view video content a lot more than before. Most consumers even spend 1/3 of their time online watching videos. This makes video content an effective way to reach out to your target audience and get more engagement from them irrespective of your industry.

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This type of content marketing is great for small brands as it gives them a huge ROI. According to Brightcove, there can be as much as a 157 percent increase in unpaid traffic from SERPs for brands using video content.

Another advantage of this type of content is that it also increases the length of time that your audience spends on your website by up to 105%. And there is a higher likelihood for your company to make more sales when customers spend an increased length of time on your site.

In comparison with other types of content, there is a massive 1200% increase in social video shares, according to Effy. Think research, also finds that consumers are now more likely to watch a product's video online before they decide to buy the product. Insivia, also claims in their study that landing pages that have video contents in it have a higher rate of conversion, increasing by 80%.

There is no denying the power that video content has to reach your target audience and appeal to them.

2. Blog posts

This is a content type popularly used by small businesses. It is one of the most effective ways to boost your SEO ranking and increase the number of organic traffic that you get on your website. This is very effective for businesses that have a limited budget for marketing. You can easily use inbound content to supplement advertising.

Boost your SEO ranking and increase the number of organic traffic

According to Forbes, it is more likely for websites that have a blog to rank high on search engine result pages when users search for keywords that are relevant to them. Using inbound links also helps to increase SEO and this is something that is very common with websites that also have blogs.

Blogging is also an effective means of developing a strong relationship with your customers and leads. As you post valuable content for your blog readers, it will most likely influence them to buy from your brand when they're making their purchasing decisions.

3. Infographics

Science has proven time, and again that humans learn a lot more visually. According to a study, a person is only able to retain 10 to 20 percent of the information that they heard or read after three days. But they are able to retain as much as 65% of the information that they learned visually.

Humans learn visually

Another study showed that when testing for immediate understanding, a text that is illustrated is 9% more effective than an ordinary text. But the illustrated text is 83% more effective than an ordinary text when you delay the test.

This proves how effective infographic contents actually are when reaching out to your target audience. Infographics are straightforward to relate with and understand. They are also enjoyable. That's why it is easy to remember the information it carries. This is, therefore, one of the best content types that you can add to your blog. They particularly work well when you have to pass across information with statistics, numbers, or research with heavy data that ordinarily will not be fun to read in words.

It doesn't require you to write long-form contents which is ideal when you're a content creator at college paper writing services. An infographic breaks the information down and makes it easy to comprehend.

Another interesting fact about this content type is that people tend to share them more frequently. And this will lead to more awareness and engagement for your brand.

If you are using infographics as your content type, you should:

  1. → Pay attention to the visual appeal and create a quality design.
  2. → Make sure that you use new content that has not been previously shared. It is important that the content is not recycled, it is not old, and it is relevant to your target audience.
  3. Create infographics that are shareable. That is the best way to fully benefit from this content type.

4. How-to guides

If you are going to write a how-to content for your website, you should make sure that it is a long content. The ideal length for how-to content is about 1500 words, at least. Go in-depth with a topic in this regard. This is likely to make it longer, and it also increases the likelihood of consumers reading and sharing the content.

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According to research by Medium, the ideal length for a how-to blog post is a 7-minute reading time, which gives 1600 words approximately.

There are certain things that you must pay attention to when creating a how-to content:

You must be solving a particular problem for your target audience:
When a how-to guide is detailed enough, it achieves its aim of solving a particular problem that the target audience has. This means that you must know your target audience and the problem confronting them, then you can go ahead to write a detailed and comprehensive how-to guide to help them solve the problem.

Make it simple:
There is a likelihood that, at some point, your how-to content will start to get complicated for your readers, with information getting clogged up. The best thing to do in this case is to break the content up. You can do this by using quotes, and creating checklists, and also using bullet points. When you just have text all clogged up together without breaking them up, especially in a long guide, it becomes difficult to read and easier for the reader to exit the content.


There are different types of content that you can use to engage your audience. But with one of the blog posts, infographics, video content, and how-to guide contents, you can be sure to get high engagement from your audience.

What's important is to make sure that you post high-quality content and you're consistent at it.

Until next time, Be creative! - Pix'sTory made by John Trogdon

John Trogdon works as a blogger and a digital marketer. He has a strong personal interest in self-improvement, communication, and social media. You can find him on LinkedIn and Facebook.

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